Sabinsa Corporation Hires New Senior Vice President of Sales and Marketing

PISCATAWAY, NJ, May 23, 2005 -- Sabinsa Corporation, a manufacturer and supplier of high quality herbal extracts, cosmeceuticals, minerals and specialty fine chemicals, has appointed Hame Persaud senior vice president of sales and marketing. Persaud will work closely with Sabinsa's management team helping to create comprehensive sales and marketing strategies to educate customers on the company and its extensive product lines.

"Hame brings to Sabinsa more than 18 years experience in developing and marketing products in the beauty and nutritional supplement industries," stated Todd Norton, president, Sabinsa Corporation. "He is a great fit for the company and we will be utilizing his expertise to expand the reach of our scientifically-based products and grow our customer base."

Prior to joining Sabinsa, Persaud ran his own consulting business and has helped launch more than 20 companies in the nutritional care industry including Eniva Corporation and Blue Mountain Nutraceuticals. He also worked as director of marketing and special projects for Garden State Nutritionals, where he assisted in the formulation and introduction of dietary supplement products for a number of internationally known companies in the beauty, network marketing and pharmacy industries. Additionally, Persaud spent eight years with Aveda Corporation, where he held numerous high-level management positions including director of sales for the company's central region and business assistant to the CEO. While with Aveda, Persaud developed and successfully launched Intelligent Nutrients, Aveda's sister nutritional supplements company, based in Minneapolis, Minn.

Persaud studied Philosophy, Politics and Economics at Oxford University, Mansfield College, Oxford, and holds an honors law degree from the London School of Economics in London, England.

Sabinsa Corporation, founded in 1988, is a manufacturer and supplier of herbal extracts, cosmeceuticals, minerals and specialty fine chemicals.

Sabinsa's mission is to provide alternative and complementary natural products for human nutrition and well-being. Over the past nine years, Sabinsa has brought to market more than thirty standardized botanical extracts and privately funded several clinical studies in conjunction with prestigious institutions in support of these products. With more than thirty scientists working full time conducting ongoing research both in India and the United States, Sabinsa continues to develop and patent phytonutrients for the world market. All products intended for human consumption are certified Kosher. For more information visit

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