SALT LAKE CITY, UT, May 11, 2004 -- Integrated Marketing Group (IMG), a marketing and branding agency servicing a national and international clientele, has been hired to develop integrated marketing programs for Sabinsa Corporation, specifically for the company's ForsLean brand. IMG will implement a comprehensive campaign that will include overall business strategy, trade advertising, collateral development and public relations.
"Sabinsa is an established and respected company with a solid reputation for manufacturing and supplying high-quality natural ingredients, including ForsLean," said Jeff Hilton, president and partner of Integrated Marketing Group. "We believe that ForsLean represents the future of responsible weight management products and we are excited to take that message to a broad trade and consumer audience."
Sabinsa Corporation, founded in 1988, is a manufacturer and supplier of high quality herbal extracts, cosmeceuticals, minerals and specialty fine chemicals. Over the past nine years, Sabinsa has brought to market more than thirty standardized botanical extracts, including ForsLean. ForsLean is an extract of Coleus forskohlii root, which contains high levels of forskolin, a compound that has been shown to increase lean body mass and promote weight loss. Sabinsa has secured a patent for the use of forskolin as a weight management ingredient and manufactures and supplies 10, 20, 40 and 95 percent concentrate powder, a soft extract and a water soluble form too for use in a variety of supplements and products.
Integrated Marketing Group, www.imgbranding.com, is a marketing and brand consultancy created to manage all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles industry.
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