Sambazon, the pioneer of organic Amazon superfoods, announced its support of Proposition 37, the California Right to Know Genetically Engineered Food Act, which if passed will mandate that labels of all food and beverages sold in the state of California disclose if the product contains genetically modified organisms (GMOs). Sambazon is endorsing the initiative with a $10,000 donation to the California Right to Know campaign fund, California’s official Prop 37 organization and headquarters, and the company has committed to help educate and inspire consumers to join the non-GMO movement and vote “yes” on Prop 37 on Nov. 6.
“We have a right to know what’s in our food, plain and simple,” said Ryan Black, CEO and founder of Sambazon. “Multi-national food organizations and chemical companies are pumping over $30 million into defeating GMO labeling initiatives. This is an affront to transparency and runs counter to peoples’ desire to know what is actually in their food. Polls show more than 90 percent of Americans support the labeling of genetically modified food. We are committed to getting the word out about an issue that’s integral to us at Sambazon and the vast majority of consumers.”
In an effort to energize people to take action in the Food Label Transparency Movement, Sambazon will also launch social media and grassroots efforts through a campaign called “Knowledge is Bliss.”
“Our support of California Prop 37 and the national Just Label It campaign flows from our belief that arming consumers with information to make educated choices about what they feed themselves and their families is fundamental,” continued Black. “Industrialized food corporations may prefer that we dwell in ignorance, but we believe knowledge and transparency is the best path forward. This is not a novel notion, as 40 plus countries already require labeling of genetically modified food. It’s time for us to take a stand in the United States and California Prop 37 is the front line of the battle for transparency, so that’s where we stand ready to fight for our right to know.”