Sara Lee Corp. SLE +0.70% announced that it has completed its acquisition of Aidells Sausage, the San Francisco-based premium meats business. The deal was originally announced on May 5, 2011.
"Aidells' passion for making great-tasting, natural and organic sausages has attracted a loyal consumer following and shaped a truly premium brand," said CJ Fraleigh, chief executive officer, Sara Lee North America. "Adding Aidells' great products and talented team of employees to our organization will expand Sara Lee's presence in the premium meats category and help us to drive even greater innovation."
This acquisition expands Sara Lee's presence into the organic and natural meats segments, while also increasing Sara Lee's coverage of fast growing retail channels, such as club stores and organic grocers.
About Sara Lee
Each and every day, Sara Lee SLE +0.70% delights millions of consumers and customers around the world. The company has one of the world's best-loved and leading portfolios with its innovative and trusted food and beverage brands, including Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Sara Lee and Senseo. Collectively, our brands generate nearly $9 billion in annual net sales from continuing operations. Sara Lee has approximately 20,000 employees in its continuing operations worldwide. Please visit www.saralee.com for the latest news and in-depth information about Sara Lee and its brands.