WASHINGTON, D.C. (January 31, 2006) – The “Save Our Supplements” recruitment campaign, conducted in 2005 by the National Nutritional Foods Association (NNFA) in partnership with the Coalition to Preserve DSHEA, received top honors in the Public Affairs Council’s prestigious 2006 Grassroots Innovation Awards, announced last week.
The centerpiece of the winning program involved the distribution of in-store materials to NNFA member retailers who recruited consumer advocates to protect dietary supplement access. Retailers posted signs and sported “Sign-Up to Save Our Supplements” buttons to encourage interested customers to join the campaign by registering online at the www.saveoursupplements.org advocacy site or in the store.
Based in Washington, D.C., the Public Affairs Council is the leading association for public affairs professionals. The Grassroots Innovation Awards annually reward the most creative and effective programs representing association, corporate, and technology categories. The “Save Our Supplements” campaign was selected in the association category by a committee of top grassroots professionals.
"This award is really a testament to industry working together to achieve our common advocacy goals," said Tracy Taylor, senior vice president of public affairs and strategic initiatives for NNFA. "But the lion's share of the credit goes to our retail members for their hard work on the ground in using the materials we provided to really make this ongoing program a success.”
NNFA ( www.nnfa.org ) is the nation's largest and oldest non-profit organization dedicated to the natural products industry. NNFA represents more than 8,000 retailers, manufacturers, wholesalers and distributors of natural products including foods, dietary supplements, and health and beauty aids.
The Coalition to Preserve DSHEA (www.dshea.org) was created in 2004 to enhance the industry's presence in Washington, D.C. and to help achieve favorable public policies on Capitol Hill. The Coalition's primary goals are to protect the Dietary Supplement Health and Education Act of 1994 and to cultivate a long-term base of support through education of members of Congress and their staff.
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