Say Hello to Hi-Lo(TM) - The First High-Protein, Low-Carbohydrate Cereal - Now Available Nationwide

Back to Nature's Hi-Lo(TM) Cereal Specially Formulated For Weight-Loss, Weight-Management and Healthy Living

SAN DIMAS, Calif., March 12 -- Back to Nature(R), a leading brand of nutritious granolas and other breakfast cereals, today announced the nationwide availability of Hi-Lo(TM) cereal. Hi-Lo(TM) is an innovative high-protein, low-carbohydrate cereal formulated specifically for weight-loss, weight-management and healthy living. Each serving of Hi-Lo(TM) contains an impressive 14 grams of protein, a net of only seven grams of carbohydrates and less than one gram of sugar. This unique high-protein/low-carbohydrate/ low-sugar combination makes Hi-Lo(TM) a great choice for breakfast or as a snack.

"Hi-Lo(TM) is a simple and smart solution for consumers who are trying to shed pounds, maintain their current weight or make health-conscious food decisions," said Chris Wadden, General Manager of Organic Milling, makers of the complete line of Back to Nature(R) foods. "Whether consumers are following diets like Atkins(TM) and the Zone(TM) or just trying to eat healthier in general, Hi-Lo(TM) delivers a delicious solution to those craving ways to stay in shape."

Loving Low Carbs

Hi-Lo(TM) has the lowest carbohydrate count of any weight-loss cereal on the market, containing roughly half the amount of its closest competitor.(1) With only 12 grams of carbohydrates and 100 calories per serving, Hi-Lo(TM) allows consumers to enjoy the crunchy texture of cereal without unwanted carbohydrates and calories.

No "Spoonful of Sugar"

Hi-Lo(TM) contains less than one gram of sugar per serving, which is less than one-fifth the sugar of the closest leading weight-loss cereal competitors, like Kashi GoLEAN(TM) and Kellogg's(R) Special K(R) with Red Berries.(1) But with the delicious, lightly sweet taste of Hi-Lo(TM), even sugar fanatics won't need any more sweetness in their morning bowl of cereal. And for the approximately 17 million diabetics in the United States, Hi-Lo(TM) provides a tasty, nutritious meal or snack without the worry of excess sugar.

Heart Healthy

Hi-Lo(TM) boasts 14 grams of soy protein per half-cup serving. This is an important health fact for consumers striving to meet the FDA's recommended 25 grams of soy protein per day -- along with foods low in saturated fat and cholesterol -- which may help reduce the risk of heart disease.(2) Meaning, one serving of Hi-Lo(TM) takes you more than half the way there. In addition, Hi-Lo's soy isoflavones and natural antioxidants derived from rosemary extract and Vitamin E may inhibit the oxidation of LDL cholesterol and lower blood pressure, reducing cardiovascular disease.(2)

Fabulous Fiber

One serving of Hi-Lo(TM) includes five grams of fiber. By helping you feel more full and promoting regularity, fiber offers powerful benefits to anyone trying to shed unwanted pounds.(3) And for faithful Atkin's(TM) dieters, when you subtract the five grams of fiber from Hi-Lo's 12 carbohydrates, you're left with a mere seven carbohydrate count per serving!

Hi-Lo(TM) not only tastes great and is good for you -- it also recently received the National Health & Wellness Club "Seal of Approval." The honor is awarded based on favorable evaluation by members of the National Health & Wellness Club -- the fastest growing resource for health and wellness information.

Hi-Lo(TM) is available at leading natural product and grocery stores nationwide, including Kroger, Trader Joe's and selected Whole Foods stores.

About Back to Nature

Back to Nature is a brand of the Organic Milling Corporation. Organic Milling has been creating deliciously natural food products since 1960. Over 40 years ago, Organic Milling was the first company to introduce what was then a radical new food: granola. The company now creates the Back to Nature line of granolas and cereals including Hi-Lo(TM), Hi-Protein, Ultra-Flax and other natural cereals. Organic Milling is located in San Dimas, CA. To find out more about Organic Milling and the complete line of Back to Nature cereals, please visit or call 1-800-638-8686.

(1) Information provided by Organic Milling
(2) U.S. Food and Drug Administration; FDA Consumer; May-June 2000;
Soy: Health Claims for Soy Protein, Questions About Other Components
(3) U.S. Food and Drug Administration; FDA Consumer; July-August 1997;
Bulking Up Fiber's Healthy Reputation

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.