SCHIFF Introduces New Prostate Health Supplement

Formula is One of the First to Utilize Calcium D-Glucarate, along with Lycopene and Saw Palmetto

SALT LAKE CITY, Oct. 21, 2002 -- Leading natural supplement brand Schiff is introducing a new Prostate Health dietary supplement that contains a unique combination of calcium D-glucarate, lycopene, saw palmetto extract, selenium, vitamin D and copper to promote prostate health.*

While men are concerned about their health, they typically aren't as informed as women on health matters. In fact, according to a recent survey, 89% of men weren't sure where their prostate gland was, while 69% didn't have a clue about its purpose or importance. Men's Fitness, September 2002 "This fact underscores the need to educate men about the importance of caring for their health now, rather than later," said Naomi Keller, vice president of marketing for Schiff. "Luckily, women are much more informed about the need to maintain breast health, and can play an active role in helping the men in their lives proactively manage the corresponding issue of prostate health."

Schiff's proprietary formula is one of the first to utilize calcium D-glucarate, a patented form of glucaric acid that appears naturally in the body and can also be found in fruits and vegetables. "Calcium D-glucarate helps promote prostate health by assisting in the removal of unwanted compounds from the body," said Luke Bucci, Ph.D., vice president of research for Schiff. "We've carefully formulated Schiff Prostate Health to include the amounts of other powerful nutrients--such as lycopene, standardized saw palmetto extract, and selenium--tested by researchers."

Schiff's product contains the highest amounts of active ingredients per serving among leading brands.

Lycopene is a potent antioxidant that protects the cell membrane and DNA from oxidation.* Lycopene, the major carotenoid found in prostate tissue, is absorbed better when consumed from supplements than from fresh tomatoes or tomato juice.* Schiff Prostate Health uses a supercritical fluid extract (using carbon dioxide instead of harsh organic solvents) for its standardized saw palmetto extract. Schiff has matched the dose and source of saw palmetto extract as was studied in men. Saw palmetto helps maintain healthy urinary tract function as well as healthy prostate tissue.* Schiff Prostate Health uses SelenoExcell yeast selenium, the form chosen to conduct long-term human research studies. * Selenium is an essential trace element with a primary function of activating the major intracellular antioxidant enzyme glutathione peroxidase.* The nutrients vitamin D, zinc and copper further support prostate health.*

Each serving of Schiff Prostate Health contains 50 milligrams of calcium D-glucarate, 12 milligrams of lycopene, 667 milligrams of saw palmetto extract, 70 micrograms of selenium, 400 IU of vitamin D, 15 milligrams of zinc and one milligram of copper. Men should take two capsules of Schiff Prostate Health per day.

Schiff Prostate Health will be available starting in late fall at grocery stores, health food and drug stores nationwide at a suggested retail price of $16.99-$19.99 for a 60-count bottle.

About Schiff

Schiff, a leader in the dietary supplement industry since its beginnings more than 60 years ago and the maker of Move Free® joint care supplements, is one of the most trusted and respected brands due to its focus on research, innovations and delivery of high quality supplements. Schiff emphasizes the use of the finest natural ingredients to ensure that its products meet strict standards for labeled potency, purity and stability. Schiff has achieved an "A" compliance rating in the National Nutritional Foods Association's GMP (Good Manufacturing Practices) Third Party Certification Program. The Schiff brand is owned by Salt Lake City-based Weider Nutrition International, Inc., which develops, manufactures, markets and sells branded and private label vitamins, nutritional supplements and sports nutrition products in the United States and throughout the world. For more information, consumers may visit or call 1-800-526-6251.

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* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

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