Suzanne Shelton, President of The Shelton Group Public Relations, announced today that Scientific Food Solutions and the E.T. Horn Company have hired her firm to handle public relations for the proprietary Vitamin C ingredient formulated by SFS and distributed by E.T. Horn in partnership as Alkemy Partners, LLC.
Fast-C™, formerly known as Comfort C®, is a premium, faster, more readily absorbed, and well retained Vitamin C product. It utilizes a unique, patent-pending composition that delivers a neutralized (which is preferable to buffered) Vitamin C far superior to blended alternatives. It is quickly absorbed, gentle on the digestive system, and uses the highest quality low lead calcium carbonate, allowing for formulas well within Prop 65 guidelines.
“Vitamin C has such incredible health benefits. With the marginalization of the industry’s former flagship C product, there is the need for an effective, evidence- backed Vitamin C ingredient,” Suzanne said. “ I’m very pleased to be working with these two first-rate companies to reenergize Vitamin C sales.”
Shelton will be working on product visibility and education, intellectual property protection and dissemination of clinical studies.
About The Shelton Group:
The Shelton Group PR has provided public relations services to both international and domestic dietary supplement and natural products manufacturers, suppliers and associations since 1988. Shelton’s services go far beyond traditional PR tactics by covering regulatory concerns, market sensibilities, and industry issues and practices as well as facilitating industry introductions among her extensive network of contacts. The company’s knowledge of and commitment to the industry is evidenced by founder Suzanne Shelton’s active membership in the Natural Products Association and American Herbal Products Association, and her Natural Products Foundation board position as well as association committee positions. In 2005 she received an NBJ award for Efforts on Behalf of Industry and a 2006 NNFA Crusader award. Her clients’ benefit from information only an insider can deliver, an unequalled network of contacts and two decades of relationship building.
About Scientific Food Solutions, LLC
Scientific Food Solutions, LLC is a nutritional bioactive innovation and research company that focuses upon applications for dietary supplement, conventional and functional food and beverage, and over the counter drug applications. The company’s bioactives are the product of patent pending compositions and independently validated clinical studies conducted in the USA. Scientific Food Solutions’ mission is to innovate and commercialize natural bioactives with specific, confidence-inspiring science, delivering safe and reproducible results that support the end consumers’ desire for enhanced health, function, and wellness. Scientific Food Solutions, located in Northern California, has been in operation since 2002. www.scientificfoodsolutions.com
About The E.T. Horn Company
The E.T. Horn Company is one of the nation's premier distributors of raw materials and chemicals for use in coatings, building materials, elastomers, lubrication, nutraceuticals, cosmetics, personal care, and food products. Founded in 1961, E.T. Horn is focused on providing formulation solutions, superior customer service and technical expertise in the distribution of products from the finest manufacturers.