CHICAGO, August 29, 2005 – MWW Group (www.mww.com), one of the nation’s top ten public relations firms, today announced the addition of scientific marketing specialist Jennifer Furey as account supervisor in the agency’s Nutritionals and Functional Foods Practice. The hiring of Furey further bolsters MWW’s leadership in serving the natural products marketplace and advances the firm’s expertise in communicating scientific research. Furey joins MWW with years of experience promoting major studies and clinical trials for Abbott Laboratories, Bayer Aspirin and Pharmacia, among others.
“MWW Group has built an industry-leading practice to communicate scientific research and educate consumers and influential constituencies about natural supplements and functional foods,” said John Digles, senior vice president and general manager of MWW Group’s Chicago office. “Jennifer Furey joins our results-driven team of natural product brand experts, medical writers and consumer media relations professionals strategically assembled to reinforce our clients’ industry presence and help them gain valuable credibility and mindshare in the mainsteam consumer marketplace.”
MWW’s Nutritionals and Functional Foods Practice serves numerous companies, including Natural Health Science, Acatris and XanGo.
Prior to joining MWW, Furey handled scientific communications at Abbott Laboratories, helping to launch Humira, a revolutionary new treatment for rheumatoid arthritis, as well as promoting research for drugs like Synthroid, Meridia, and TriCor. Furey directed media outreach to support Bayer Aspirin’s research into its indications for pain, cardiovascular disease and stroke. She garnered more than 300 million media impressions for the Bayer Aspirin and American Stroke Association “American Stroke Challenge” program. At Edelman’s Worldwide Healthcare Practice, Furey educated consumers and the medical community about breaking news in diabetes, E. coli infections and anti-infectives and handled new product launches for Accu-Chek Glucose Monitors. She executed science communications and clinical trial recruitment for a breakthrough antibiotic from Pharmacia – Zyvox. Furey oversaw writing, editing and production of the Science Writer’s Guide to Antimicrobial Therapy. Her experience includes work with clinical trial supervisors, investigators and recruitment organizations to facilitate and report on Phase III clinical trials.
About MWW Group
This is the third consecutive year that MWW has been honored with the #1 ranking in the 2005 Holmes Report/Kelly & Lugbauer agency client satisfaction survey. MWW achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution.
MWW Group is one of the nation’s top ten public relations agencies and is known for its results-driven approach to public relations. The agency is nationally recognized for its work in consumer marketing, corporate communications, investor relations, public affairs and government relations, and healthcare. Headquartered in East Rutherford, N.J., MWW has seven full-service offices representing national and multinational companies, including Sun Microsystems; McDonald's; Nikon; Bank of America; Bally Total Fitness; FreshDirect; New Jersey Lottery; Dassault Falcon; Trans World Entertainment; Scottish Enterprise; Verizon; CIT Group, Inc.; Oxford Health Plans; Roche; The Mills Corporation; The Palm Restaurants and many Fortune 1000 clients in the consumer, professional services and industrial sectors. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG). For more information on MWW Group, visit www.mww.com.
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