New Consumers in the $230-billion “Lifestyles of Health and Sustainability” Market
CEO-level business conference to focus on branding, consumer trends, growth factors and investment in the market for natural, organic, sustainable and socially responsible products
BROOMFIELD, Colo. – How will an aging population, the environment, politics and an increased need for self-sufficiency affect the markets for natural and organic products, alternative transportation, renewable energy, green building and other sustainable products and services? Recognized business and thought leaders will explore these and other issues affecting investment and growth in the $230-billion “Lifestyles of Health and Sustainability” or LOHAS market at the 7th LOHAS Market Trends Conference and Trade Fair, June 18-20, 2003, at the Omni Interlocken Resort in Broomfield, Colo.
This year's premier business event integrating the markets for natural, organic, sustainable and socially responsible products and services will draw 500 executives, business owners, marketers and investors who will convene to network, share ideas and resources, exhibit products and hear leading speakers who are helping to drive double-digit growth in this rapidly growing market.
Confirmed keynote speakers for the event include Ken Dychtwald, Ph.D., and Paul H. Ray, Ph.D. Dychtwald has emerged as the nation's leading authority on the mature market. He is a psychologist, demographer, futurist and author of 10 books, including his best selling Age Wave and his newest book, Age Power: How the 21st Century Will be Ruled by the New Old. Dychtwald's accurate predictions about the aging of America have been featured on CBS News and in publications including Fortune, TIME, Newsweek, Business Week, USA Today, Wall Street Journal, and Advertising Age. Ray, author of The Cultural Creatives: How 50 Million People Are Changing the World, will present key consumer research and information on how LOHAS companies can successfully navigate the current economic, political and sociological landscape.
In addition, the program will feature keynotes, breakouts, roundtables, intensive workshops, an exhibit hall, and special meetings and events featuring top LOHAS industry leaders. Presentations will focus on branding strategies, growth trends, investment opportunities, sustainable business practices and how to market to Cultural Creatives—a values-based, health and environmentally conscious consumer movement comprised of 63 million U.S. adults, or 30% of all U.S. households.*
“LOHAS-oriented businesses have the opportunity to profit and change the world for the better at the same time. This conference serves as the leading forum to showcase LOHAS products and in bringing together top business leaders who serve a common, value-based consumer,” says event director Steven Hoffman. “The conference is critical in helping to integrate diverse businesses dedicated to health, sustainability and social responsibility, to foster increased communication and collaboration among them, and to inspire them to compete and succeed in the greater marketplace.”
The Omni Interlocken Resort in Broomfield, Colo., is located between Denver and Boulder, approximately 45 minutes from Denver International Airport. Colorado's Front Range is a center of natural and sustainable products and other LOHAS-related business activity.
The 7th LOHAS Market Trends Conference and Trade Fair is produced by Broomfield, Colo.-based Conscious Media Inc., publisher of LOHAS Journal, the leading business publication serving the health and sustainability market. For information on exhibiting, sponsorship, or registration, or for information on LOHAS Journal and market research, contact Conscious Media Inc., Tel 303.442.8983, email [email protected]urnal.com, or visit www.LohasJournal.com.
* Based on a recent Harris Interactive survey of 2,267 households, Understanding the LOHAS Market, produced by Natural Business Communications, a division of Conscious Media Inc., and Natural Marketing Institute, copyright May 2002. For information visit www.LohasJournal.com.