LOS ANGELES, May 11, 2004 -- Herbalife International, Inc., the leading company for science-based weight loss and nutrition, today announced the introduction of ShapeWorks(TM), a personalized approach to weight loss and a flagship brand for the company.
"ShapeWorks is our company's most comprehensive program offered to date," says Herbalife Chief Executive Officer Michael O. Johnson. "It is the result of almost two decades of research on the principles of good nutrition and hunger satiation by some of the most noted scientists in the discipline. The culmination of all of this is an innovative, lasting solution to weight loss.
"The approach is the first in the industry to be based on a personalized assessment of individual lean body mass rather than an arbitrary and uniform goal of pounds lost," Johnson continues.
Herbalife's proprietary Shapescan(TM) Body Analysis is the first step in the ShapeWorks personalized program. It is a non-invasive electronic scan to show potential customers their lean body mass, how many calories they burn at rest and target weight. The resulting print-out recommends an individual's personalized protein needs for building and maintaining lean muscle mass, enabling them to personalize their protein consumption based on their individual needs.
Protein has a key role in weight loss and management because lack of it in the diet triggers hunger. According to Dr. David Heber, director of the Center for Human Nutrition at the University of California, Los Angeles, "Increasing daily protein intake and exercise builds muscle and lean body mass. The higher the lean body mass, the higher our metabolism and the more calories we burn."
The ShapeWorks shake is a key element of the ShapeWorks program, and contains a combination of soy and whey proteins, which break down into amino acids at different rates to help control hunger quickly and over several hours. The amount of protein is personalized according to the results of the Shapescan device.
The ShapeWorks program is rounded out with science-based Multivitamin Complex tablets; Herbalifeline, a valuable source of Omega-3 fatty acids; and tablets of Garden7(TM)(a).
Garden7 is a new ShapeWorks exclusive supplement to provide phytonutrients missing from the typical diet. However, Garden7(TM) does not replace the National Cancer Institute's recommendation of eating seven servings of fruits and vegetables. The average American eats only three servings per day and these are typically bananas, potatoes, and iceberg lettuce; none are rich sources of phytonutrients. For people who have a hard time eating the daily recommended seven servings of different colored fruits and vegetables, Garden7 is a new way to better nutrition.
"While there is no substitute for getting your vitamins, minerals, fiber and phytonutrients from fruits and vegetables, a phytonutrient supplement provides more of what is missing in the brown-beige American diet due to poor consumer dietary choices," adds Dr. Heber.
Johnson adds, "Almost everyone talks about loss when it comes to healthy weight. ShapeWorks delivers on that but it's about gaining something, too. It is about gaining better nutrition, more energy and more willpower to have the life we want."
Along with ShapeWorks, Herbalife offers a wide range of weight management products, nutritional supplements and personal care products intended to support weight loss and a healthy lifestyle. The company's products are marketed through a network marketing system comprising approximately one million independent distributors who conduct business in 58 countries in the Asia/Pacific Rim, Japan, Europe and the Americas. In 2003, the Company had net sales of $1.2 billion. For more information, visit www.herbalife.com.
(a) These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.