LOS ANGELES, Apr 28, 2005 (BUSINESS WIRE) -- Shugr,(TM) the world's first natural, zero-calorie sweetener that tastes, cooks and bakes like cane sugar, is now available to commercial users in two highly efficient new formats: Shugr 5X(TM) and Shugr 10X.(TM) The two new products were announced this week by the manufacturer and marketer of Shugr, Swiss Research, Inc. of Los Angeles, CA, a Health Sciences Group company (HESG).
"Since our initial announcement of Shugr, commercial manufacturers have flooded us with requests," said Loren Miles, CEO of Swiss Research, Inc. "We recently announced our partnership with DNP International Co., Inc, in Irvine, CA, one of the world's leading distributors of commercial ingredients. Now, we can provide Shugr to commercial users in two highly efficient new formats, Shugr 5X and Shugr 10X, equivalent to five times and ten times the intensity of cane sugar."
Miles noted that Shugr 5X and Shugr 10X are ideal formats for formulating cookies, desserts, beverages, baked goods - even compressible tablets. Economical and yet a close match to cane sugar, Shugr 5X and Shugr 10X dissolve easily and demonstrate good binding properties as well as great taste.
"There has been tremendous interest in Shugr from all areas of the food and beverage world," said Miles. "Companies are looking for a natural, zero-calorie sweetener that tastes, cooks and bakes like sugar, but is also diabetic-safe and tooth-friendly. That's the magic of Shugr. Until now, there has been no natural alternative to synthetic sweeteners. There are zero-calorie sweeteners that don't taste like sugar and others that only cook and bake well if cane sugar is added back -- which also adds back all those calories. Shugr tastes, cooks and bakes like sugar, and it rises, browns and caramelizes like sugar."
Shugr, which is 99.5% natural, is made from sugars that occur naturally in such good-tasting healthy foods as fruits, vegetables, corn and dairy products. Called erythritol, maltodextrin and tagatose, these natural sugars provide a clean and delicious sweet taste. Erythritol is commonly found in melon, grapes, mushrooms and soy. Maltodextrin is derived from corn sugar, which is non-GMO and gluten-free. Tagatose comes from dairy products, but does not affect people who are lactose intolerant. Tagatose also provides an added health benefit - prebiotic fiber that promotes intenstinal health, much the way yogurt does.
All of these ingredient carry a GRAS (Generally Recognized As Safe) designation for food safety from the US Food & Drug Administration. The remaining one-half of one percent (less than .005 gram per teaspoon) is a trace amount of sucralose which adds a final high note to the extraordinary sweet taste of Shugr. Shugr does not contain any aspartame, cane sugar, acesulfame-K, saccharin, high fructose corn syrup, neotame, fructose, honey or stevia.
"Shugr 5X and Shugr 10X are the next important steps in our drive to bring the extraordinary benefits of Shugr to commercial manufacturers so they can offer natural, safe, and more healthful products to consumers," said Fred E. Tannous, co-chairman and CEO of Health Sciences Group, Inc. "Many such manufacturers have long sought a natural, zero-calorie replacement for cane sugar or other sweeteners in their products. Because of its great taste, natural profile, low glycemic index and excellent cooking and baking qualities, Shugr is expected to become their sweetener of choice."
For more information about Shugr, visit www.shugr.com
For commercial orders, contact DNP International Co. Inc. at www.dnpint.com
About Swiss Research, Inc.
Swiss Research, Inc. markets and sells branded nutraceutical products addressing major wellness categories, including weight management, arthritis support, cholesterol reduction and diabetes management. SwissDiet(R), its line of weight-loss products, includes Shugr(R), the world's first natural, diabetes-friendly, zero-calorie sweetener that looks, tastes and cooks like sugar; proprietary diet capsules, SlimSupport(TM) capsules for craving control, CalorieMinus(TM) peppermint wafers for fat absorption, MealSource(TM) meal replacement powdered drink mix, and SlimSource(TM) nutritional energy drink mix. Other unique and innovative products, marketed under the Swiss Research(R) brand name, include Sequestrol(TM), a natural proprietary nutritional supplement and functional ingredient which is clinically proven to assist in the reduction of low-density lipoprotein (LDL) cholesterol and triglyceride levels; and CellSource(TM) for joint relief and flexibility. Swiss Research distributes its products through national retail channels as well as online. For more information, visit www.SwissDiet.com and www.Shugr.com.
About Health Sciences Group, Inc.
Health Sciences Group, Inc. (HESG) identifies, develops and commercializes innovative nutritional products derived from natural sources to provide consumers and medical professionals with preventative healthcare alternatives. The company markets its own line of proprietary products based on novel technologies with clinically-supported, GRAS-certified ingredients under its Swiss Research(TM) and Swiss Diet(TM) brand names. For more information, visit www.HSciences.com.
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events. Although the Company believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including without limitation, the independent authority of the special committee to act on the matters discussed, the successful negotiation of the potential acquisition and disposal of transactions described above, successful implementation of the company's business strategy and competition, any of which may cause actual results to differ materially from those described in the statements. In addition, other factors that could cause actual results to differ materially are discussed in the Company's most recent Form 10-QSB and Form 10-KSB filings with the Securities and Exchange Commission.