Wareham, Massachusetts (May 2, 2003) Jimâs Organic Coffee announced today the first varietal in its new Limited Edition Series -- Colombian Borbon Reserve. Certified 100% organic by QAI, this exquisite whole bean coffee has a lush aroma with Bakerâs chocolate-like taste and custard-like mouth feel with a trace of spice. âThis is a full city roast coffee for which we recommend using a French Press,â says Jim Cannell, President and Founder of Jimâs Organic Coffee. âOnce you have tasted the âspecialnessâ of this premier coffee, it is an experience you wonât forget.â The company offers 12 oz. packages with a suggested retail price of $13.39.
According to the company, the Colombian Borbon Reserve is truly a very special selection. Borbon is an âold growthâ type of Arabica bean dating back to the 1700âs when coffee was first planted in the Americas. Since the 1950âs, Borbon plants have been replaced by new, agribusiness varieties. Borbon requires shade and flourishes under organic conditions. Because it is a much larger plant, thus needing more space/acre, it produces yields of only Â¼ of modern coffee plants. âAt the companyâs request, this farm in Colombiaâs Bucaramunga region has separated their Borbon pickings to bring us this Borbon Reserve,â says Jim. In 2000, the farm was awarded the Latin American social and environmental business responsibility award. In addition, it is also Smithsonian Bird Friendly certified. Adds Jim, âTo me, just because a coffee producing country offers an organic coffee is no reason to put my name on it. My selections are based on outstanding and consistent cup quality coupled with ecological excellence. This one is a winner!â
Jimâs Organic Coffee is a leader in the coffee industry providing a wide selection of slow, hand-roasted, certified organically grown coffees from around the world. With over 35 varieties to choose from, the company makes every effort to support farmers with fair wages, support the ecosystem by buying shade grown coffee which provides vital bird habitat and support organic agriculture which sustains vital ecosystems. Jimâs fine coffees are available at health food stores, markets, fine restaurants, bakeries and through the website at www.jimsorganiccoffee.com.
âCoffee is my love, organic is my passionâ
Jim Cannell invites you to coffee and some conversation by calling 800.999.9218.
Full size samples are available upon request.