ST. LOUIS, Feb 8, 2005 (BUSINESS WIRE) -- "Better Ingredients for Better Living(TM)" was unveiled today as the new corporate tagline for The Solae Company, a global innovator in technology development and the research and application of soy protein and other characterizing ingredients in great-tasting, better-for-you foods and beverages.
"'Better Ingredients for Better Living(TM)' concisely captures who we are and what we do," said Garnet Pigden, global vice president of marketing and business development for The Solae Company. "The statement accurately positions The Solae Company as a company that markets a wide variety of high quality products that bring value to the end-user by making foods and beverages that are healthier, more flavorful, more stable, more appealing and more affordable."
The Solae Company's portfolio of products includes soy protein, lecithin, fiber and polymer. Its Solae(R) soy protein brand is currently licensed by more than 40 companies worldwide and appears on more than 60 different products as a "trust mark" of proven nutrition. Some co-branded products include 8th Continent(C) soymilk and Gardenburger(R) Meatless Products.
"Better Ingredients for Better Living(TM)" is being launched globally today throughout The Solae Company's worldwide network. It will appear in all trade advertising and collateral materials including brochures, business cards, letterhead and presentations, as well as the company's website.
The new tagline comes on the heels of the launch last year of the company's first-ever cable advertising campaign. Since the debut of the campaign, awareness of the Solae(R) brand has increased with one out of four women now recognizing the Solae(R) brand. In addition, 74 percent of Americans now believe that soy-based ingredients are healthy dietary choices.
"Given our consumer-led and customer-driven philosophy, combined with an outstanding portfolio of products that an ever-increasing share of consumers are demanding, we believe The Solae Company is positioned for unparalleled growth as we move into the second half of this decade and beyond," Pigden said.
About The Solae Company
A global leader in technology development and the research and application of soy protein and other characterizing ingredients, The Solae Company, based in St. Louis, Missouri, serves food and beverage manufacturers, dietary supplement developers, retailers and consumers in 80 countries worldwide including the United States and Canada, Europe and the Middle East, Latin America and the Asia/Pacific region. The company was formed through an alliance between Bunge Limited (BG) and DuPont (DD). For more than 30 years, The Solae Company has invested in fundamental research to understand the health benefits of soy protein. Researchers at more than 180 leading universities and research institutions have used soy protein products produced by The Solae Company in hundreds of completed and ongoing soy studies. For more about the health benefits of soy protein, including additional research and resources, please visit www.thesolaecompany.com