Solae, part of the DuPont Nutrition & Health business, and the Italian company Enervit recently conducted a consumer survey amongst 527 active adults—59 percent females and 41 percent males—during the trade show Rimini Wellness 2012.
The survey shows that the overall perception of soya protein in this segment is positive as 77 percent of them rated their perception of soya protein as Good or Excellent while only 2 percent rated their perception as Negative.
This is confirmed when asking these consumers which are the perceived barriers to soya protein consumption. More than 90 percent of participants see no barriers to soya consumption for active nutrition.
The main soya benefits mentioned are No-cholesterol (53 percent), useful for heart health (44 percent), useful for weight management (42 percent) and No-lactose (40 percent), while the concepts of aiding in satiety and muscle recovery still need to be better communicated (respectively 18 percent and 14 percent). “Once again”, commented Dr Stefano Frittoli, from Enervit Marketing Department, “this shows us that the end consumer understands the benefits that soya may bring for active nutrition.”
Many soya foods and soya protein in particular are low in saturated fat and are cholesterol free, making soya an ideal food choice for people who are looking to increase their protein consumption while trying to maintain a healthy diet and reduce cholesterol intake.
Finally, when asking which protein they would recommend for active nutrition between, soya, whey, casein, or a blend, 51 percent of the surveyed consumer stated they would recommend soya while 43 percent of them would recommend a blend of protein.
This is supportive for the findings of the clinical study Effect of Protein Blend vs. Whey Protein Ingestion on Muscle Protein Synthesis Following Resistance Exercise, presented at the Experimental Biology 2012 by Dr. Blake Rasmussen and colleagues. “This clinical study confirms that consuming a blend of proteins (soya, whey and casein) versus whey protein alone provides a prolonged delivery of amino acids to the muscles, making it optimal for consumption following resistance exercise,” said Dr. Rasmussen, professor and interim chair of the Department of Nutrition & Metabolism at the University of Texas Medical Branch and the senior author of this study. “The results of this study are critical for sports nutrition consumers and regularly active individuals.”
“Surveying consumers, as we have been doing in Rimini, allows us to better understand the perception of soya amongst consumer, but also shows us that active consumers understand the importance of getting the right nutrients as almost 75 percent of the consumers surveyed regularly consume nutrition bars, snacks or beverages”, said Greg Paul, global marketing director for sports nutrition and weight management, Solae.