Solbar Restructures for New Challenges

Solbar Industries Ltd. announces the re-structuring of its core business activities. As of November 2005, two divisions have been established which will be responsible for all company activities:

  • Commodity division for production, sales and crushing of oil and soybeans in Israel;
  • Specialty division for R&D, production, marketing and sales of isolated & concentrated soy proteins, textured soy proteins and soy isoflavones to the global market.

According to Micha Harari, Solbar Industries President and CEO, "Solbar has grown during the last five years from a small family company to a major player in the global soy proteins market. An organizational change became essential to fulfill Solbar's multi-year business goals."

The change includes General Manager appointments for each division. Assaf Gadish assumes responsibilities for the Commodities Soy division. Gadish, previously General Manager of sales and logistics for the dairy division of Strauss Dairy Ltd. (Israel), a subsidiary of Danone, also served as General Manager of Daymon Worldwide, an international company specializing in the sales and marketing of Private Label consumer products.

Gidi Landsberger will lead Solbar's Specialty Products Division. Landsberger served the last 5 years as General Manager of H.J Heinz in Israel. Previously he was VP Marketing for the Strauss-Elite Salty-Snacks joint venture with Frito-Lay (PepsiCo) in Israel. Landsberger plans "to emphasize consistent high qualities, product innovations and world wide relationships as the most important factors towards making Solbar a recognized respected world class supplier of specialty soy proteins and isoflavones to all market segments."

Food Ingredients Europe,
29 Nov รข€“ 1 December.
Hall # 2, booth # D26.

Gary Brenner
Marketing Director
Solbar Industries Ltd.
POB 2230 Ashdod 77121, Israel
Tel +927 88632111, Fax +972 88561455 [email protected]

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