RESEARCH PARK TRIANGLE, N.C., May 17, 2004 -- Source Food Technology, Inc., a marketer of nutritionally advanced oils, today announced the appointment of Jeffry R. Sommers as head of its Nextra(TM) Division. An accomplished foodservice executive, Mr. Sommers will be responsible for overseeing the strategic growth of the company's Nextra Division, including expanding its customer base, with particular emphasis on the restaurant and grocery deli trades.
"Jeff Sommers is a key addition to Source's executive management team," said Hank Cardello, Chairman and CEO of Source Food Technology. "We believe that Nextra offers a healthier, better performing and better tasting alternative to chemically modified partially hydrogenated vegetable oils (PHVOs), the oils that are laden with trans fats. As news of the dangers of trans fats has taken center stage, we believe that Nextra is poised for rapid growth. The foodservice industry needs to respond to consumer demand for healthier foods. Jeff's primary objective is to leverage this critical opportunity, and demonstrate that Nextra is a superior product: a healthier alternative that enhances taste and product performance."
Most recently, Sommers served as Chief Operating Officer for HAVI Food and Logistics, a division of HAVI Group LLC, a food manufacturing and distribution business serving the foodservice industry. While there he successfully developed a supply chain management business for Starbucks Coffee's retail units including research and development, order fulfillment, procurement, manufacturing, inventory control, exporting and coordination of product distribution in the U.S. and Japan.
Previously, he held the positions of Vice President of Sales and Marketing and Regional Vice President for Aramark Corporation's Refreshment division, where he directed the development and performance of a national sales force and the marketing activities supporting a $300M division. Mr. Sommers worked at Pepsi-Cola for 11 years in various management capacities, including Area Vice President, responsible for growing Pepsi-Cola Company volume and share through the development of marketing programs and the acquisition of new business within the foodservice and convenience store industry. In addition, he began his career with Procter & Gamble in its foodservice business, where he led a business unit focused on marketing and distribution of its premium quality vegetable oil.
Mr. Sommers earned a Bachelor of Business Administration degree in marketing from Texas Christian University, and an Executive MBA from Northwestern University, Kellogg School of Management. He also attended the Executive Leadership Institute of Penn State University.
Nextra is a next-generation cooking oil comprised of a proprietary blend of natural oils that provides maximum fry-life, exceptional taste and product qualities, and a healthier profile including no cholesterol and significantly reduced trans fats. Nextra is a breakthrough for foodservice providers who want a nutritionally advanced cooking oil that provides twice the fry life of leading partially hydrogenated vegetable oils (PHVOs) and superior food taste and appearance. Currently available for commercial foodservice use, Nextra is the result of a patented purification process developed at General Mills and a unique formulation created and patented by researchers at Brandeis University, who were seeking a healthier alternative to PHVOs. For more information, visit www.nextraoil.com.
Source Food Technology
Source Food Technology, Inc. is a privately held food ingredient company specializing in the development and marketing of revolutionary, nutritionally advanced oils and nutraceuticals for the food industry. With executive offices in Research Triangle Park, N.C., Source Food Technology currently markets Nextra to restaurants, supermarket delis and other foodservice providers.