CHICAGOâJesse R. Lopez, founder and CEO of SourceOne Global Partners, has announced the appointment of Clayton Vaughan as vice president of sales and marketing for the firm.
Vaughan was most recently with Land-O-Lakes, a $6-billion global integrated food producer, including the leading brand of butter in North America. Prior to Land-O-Lakes, Mr. Vaughan was instrumental in driving sales growth at ConAgra Foods.
âClearly, market trends and growth point to fortified and functional foods. Clayton brings to us a wealth of intuition and experience as well as a keen and fresh perspective on the key components for success to deliver science-based, branded nutrition productsâfrom capsules and tablets, bars and beverages to an array of functional foods--to market speedily and effectively,â says Lopez.
Vaughan will be responsible for developing customer-centric marketing plans that promote the companyâs branded proprietary products and ingredients. Development and management of major global business projects and alliance cultivation and management will be key areas of stewardship. He will focus on leveraging cross-market segment synergies and be responsible for leading a sales force whose objectives will be to bring innovative solutions to the companyâs key channel partners.
Says Vaughan, âToday and in the future, functional and fortified foods along with dietary supplements are going to see increasing consumer demand. The industry needs to fulfill that demand with an eye toward future opportunities for the incorporation of scientifically sound compounds targeted toward health and wellness. I feel that SourceOne is one of the few companies that are poised to help food and supplement manufacturers take full advantage of these extraordinary opportunities to help people live more fulfilling lives.â
SourceOne Global Partners represents a new breed of ingredient supplier, partnering with manufacturing clients to introduce powerfully branded, science-driven products to market with a unique product positioning and compelling consumer presence. SourceOne was conceived as a company whose core competence is to integrate legitimate science with strong trade and consumer branding. SourceOne Global Partners cultivates relationships with leading suppliers worldwide to source and offer patented ingredients supported by proprietary science as part of a turnkey marketing program that dramatically increases the odds for marketing success.