SALT LAKE CITY, UT - Integrated Marketing Group (IMG), a marketing and branding agency servicing a national and international clientele, has been hired to develop integrated marketing programs for SourceOne Global, a sales and marketing company providing proprietary branded ingredient programs to manufacturers and marketers.
"SourceOne Global is a newly formed company that we believe will become a leading resource of nutritional ingredients in this industry", said Jeff Hilton, president and partner of Integrated Marketing Group. "They have a truly unique business philosophy and bring much needed leverage to the supply chain."
IMG will develop and implement integrated marketing initiatives that include corporate positioning, brand development, sales collateral, advertising, Web site development and public relations.
SourceOne Global, founded by industry veteran Jesse Lopez, is committed to building brands that will help restore consumer confidence by delivering safe, efficacious, science-based ingredients. They represent a new breed of ingredients supplier, partnering with manufacturing clients to introduce powerfully branded, science-driven products to market with a unique product positioning and compelling consumer presence. SourceOne was conceived as a company whose core competency would be to integrate legitimate science with strong trade and consumer branding. They partner with leading research organizations and manufacturers worldwide to source and offer patented ingredients supported by proprietary science as part of a turnkey marketing program that dramatically increase the odds for market success.
Integrated Marketing Group, www.imgbranding.com, is a marketing and brand consultancy created to manage all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles industry.