Chicago, IL – In an effort to educate health-conscious consumers about the many benefits of Sytrinol™, SourceOne™ Global Partners has launched an aggressive marketing campaign and consumer awareness program that has made an estimated 35 million potential consumer impressions during February. The marketing campaign and consumer awareness program include a number of media outlets such as television, radio, and print.
For example, SourceOne produced a video that has aired throughout February on “Today’s Health,” hosted by Chris Evert. The nationally syndicated show reaches 75 percent of U.S. households, primarily on ABC, CBS, MSNBC and FOX affiliates, and will be aired through the end of March. It is also broadcast by the Dish Network satellite on Turner Media Group’s Healthy Living Channel, which is delivered to an additional 12.3 million households. In tandem, SourceOne™ has produced and released a compelling video news release about Sytrinol™ to more than 1,100 news stations nationwide. The video may be viewed at www.source-1-global.com/our_sytrinol.html.
Furthermore, a 60-second radio news story featuring Sytrinol™ has been produced and broadcast as part of the 30-minute syndicated radio program, “Radio Health Journal” (RHJ). RHJ is broadcast on over 400 stations nationwide. Also, Sytrinol™ will be featured on multiple health topic programs such as Health Quest Radio. To hear this interview, visit www.healthquestradio.com.
According to Jesse Lopez, President and CEO of SourceOne, the company has strategically marketed its flagship product, Sytrinol™, with ad campaigns in numerous consumer and retail publications, building steadily increasing awareness. Sytrinol’s newest print ad can be seen in Changes, the North American Menopause Society’s new magazine targeted to doctors’ offices across the country. Changes has a circulation of one million and an estimated readership of 20 million. To receive an issue of Changes, along with addition information about Sytrinol™ contact SourceOne™ at (312) 321-8222.
In addition, Sytrinol™ was featured as a marketing case study at the HSC Conference in Marco Island, FL, on February 17th, where Lopez led a presentation about the continuing marketing objectives, efforts and early results for the Sytrinol™ campaign in 2006.
SourceOne™ also announces that there is new supporting clinical evidence further validating the superior heart health benefits that Sytrinol™ delivers, and will introduce this science in the near future.
“The good news for consumers is that Sytrinol™ delivers clinically proven, heart healthy benefits without compromise,” says James Roza, Vice President of Business Development, Technology and Science for SourceOne™. “Too often, products claim to be based on scientific research but lack the bioactives or deliver a dose that is ineffective. Sytrinol™, however, is available to the public in the identical composition and dosage that was used in the clinical studies.”
Sytrinol™, a patented ingredient derived from citrus, is composed of polymethoxylated flavones and tocotrienols. Multiple clinical studies demonstrate that Sytrinol™ reduced total cholesterol 30 percent, reduced LDL cholesterol by 27 percent and reduced triglycerides 34 percent. Furthermore, Sytrinol™ has been proven to be a powerful antioxidant with a number of heart health benefits that help control anti-inflammatory responses. It has also shown to improve glycemic control in individuals with metabolic syndrome, especially those with a high BMI, as well as significantly decreasing ApoB and increasing ApoA1. Unlike other cholesterol supplements, Sytrinol™ is not diet specific and has no known side effects.
About SourceOne Global Partners
SourceOne™ Global Partners, headquartered in Chicago, IL, represents a new breed of ingredient supplier, partnering with manufacturing clients to introduce powerfully branded, science-driven products to market with unique product positioning and compelling consumer presence. SourceOne was conceived as a company whose core competency would be to integrate legitimate science with strong trade and consumer branding. They partner with leading suppliers worldwide to source and offer patented ingredients supported by proprietary science as part of turnkey marketing program that dramatically increases the odds for market success.