Soy Coffee Introduces New Bolder Package Design

(New York) Soy Coffee, LLC, makers of Soyfee brand coffee substitutes, released its new packaging & design in November. The product maintains its stand-up pouch but has eliminated its familiar gold foil packaging. It now comes in a green & brown, sturdier pouch.

"We found the biggest complaint from retailers was it was easy for customers to tip over" says Marina Kushner, President of Soy Coffee. "Now it sits on the shelf firmly. We've eliminated the time it took retailers to reset the bags on the shelf by up to 90%"

In addition, the new design is more eye-catching with light green pinstripes against a green background. "The photograph of the roasted beans seem to jump off the package" says Kushner."With the holidays fast approaching the package is more attractive for gift giving".

Soyfee is certified organic and comes in eight flavors that are all natural. Its is gluten-free, wheat free, and kosher certified. You can find the product at select health food stores or direct from their website at

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