Standard Process Inc.’s communications and graphic design teams recently received a number of awards recognizing its quality marketing efforts. The communications team earned three 2012 awards in the Public Relations Society of America (PRSA) Southeastern Wisconsin Chapter’s Paragon Awards program. The graphics team won three 2012 American Inhouse Design Awards in a national competition presented by Graphic Design USA.
“We strive to ensure our marketing campaigns and supporting materials reflect the company’s unique brand, key messages and high quality standards,” says Tammi Geiger, Standard Process’ director of marketing. “Receiving these awards validates the extraordinary talents of our communications and graphic design teams.”
Awards in the Paragon program were presented to the communications team for:
- It’s Fundamentals, My Dear!, an educational campaign that increases customer confidence in using whole food nutrition
- Pitched Experts Knock It Out of the Park, a publicity campaign involving health care experts writing and speaking about the benefits of whole food nutrition in various news media outlets
- Wanted! For National Sales Meeting, a direct mail piece created to generate enthusiasm amongst the company’s independent sales force for its upcoming national sales meeting
For the third consecutive year, the creative team’s design had winning entries in Graphic Design USA’s annual award competition, with this year’s awards recognizing the company’s gut flora campaign, Standard Process Veterinary Formulas Product Guide, and its tradeshow display booth. The winning entries will be featured on Graphic Design USA’s website, gdusa.com, and published in its InHouse Design Annual magazine in August.