This year, Stonyfield is making it easier to get to know more about the food we eat. The world's leading organic yogurt maker is launching a year-long Know Your Food campaign aimed at helping people get to know more about the what's really in the foods in their refrigerators, freezers and pantries. At a time when the origins and ingredients of what we eat are becoming increasingly hard to decipher, Stonyfield is offering tools and resources to help empower people to make the best food choices for themselves and their families.
The Stonyfield Know Your Food campaign kicks off with a new website www.IWillKnowMyFood.com, where people can learn about the farm-to-fridge journey and why what we eat matters. The site will feature a frequently changing roster of food, agriculture and health experts offering insights into how food is produced, what's really in the things we eat, and how all of this impacts our bodies, our communities and our planet. The site also showcases a selection of short mini-documentaries for people to watch and share with friends and family.
"We all know the saying – you are what you eat. Today, with the overwhelming variety of food choices available, it's important that people have resources to help them understand how what they are putting in their bodies impacts their health, from helping boost energy to preventing disease and more," said Ashley Koff RD, author of Mom Energy and contributor to the Stonyfield Know Your Food campaign website. "It's so important for us all to know the truth about our food and feel empowered when we make quality food choices."
To celebrate the launch of the Stonyfield Know Your Food campaign, people are invited to log on to www.IWillKnowMyFood.com and enter a photo of their refrigerator for a chance to win a Know Your Food Adventure including four nights at a bed and breakfast in Vermont, complete with organic breakfasts, real-life farm experience, and an abundance of information about organic farming. The winner will also get a fridge makeover, including a consultation with a nutritionist, a year's worth of free Stonyfield Organic products and a $500 shopping trip to stock the fridge and pantry with healthy food!
"It's no wonder people are hungry for knowledge and seeking food sources they can trust, with the abundance of studies proving that chemical agricultural practices are harming us and the planet," said Stonyfield Co-Founder and Chairman Gary Hirshberg. "It's clear that we're in a time when, more than ever, people want to know everything possible about their food. Stonyfield got its start as a nonprofit sustainable farming school and we see this campaign as yet another extension of our roots."
The Stonyfield Know Your Food campaign will last throughout 2012, with new and fresh information updated frequently, as well as additional contests and interactive features to come. To stay informed, sign up for updates at www.IWillKnowMyFood.com.
Stonyfield, celebrating its 28th year, is the world's leading organic yogurt company. Its certified organic yogurt, smoothies, milk, cultured soy, frozen yogurt and ice cream are distributed nationally. The company advocates that healthy food can only come from a healthy planet. Its use of organic ingredients helps keep over 200,000 farm acres free of toxic, persistent pesticides and chemical fertilizers known to contaminate soil, drinking water and food. To help reduce climate change, Stonyfield offsets all of the C02 emissions generated from its facility energy use. The company also started a nonprofit called Climate Counts (climatecounts.org) which shows people how they can help fight climate change by the way they shop and invest. Stonyfield also donates 10% of its profits to efforts that help protect and restore the Earth. For more information about Stonyfield Farm, its products and initiatives, visit www.stonyfield.com or follow Stonyfield on Twitter @Stonyfield and on Facebook www.facebook.com/StonyfieldFarm.