San Diego, CA (March 21, 2007) - Sunfood Nutrition is helping health conscious people throughout North America discover what ancient cultures in Asia have known for thousands of years – that Goji berries are one of the most nutrient-dense foods on earth. Goji (pronounced go-jee) berries have been celebrated in traditional Chinese medicine for thousands of years to enhance longevity and well-being, and to boost the immune system.
Sunfood Nutrition Certified Organic Goji Berries are offered in a re-sealable 8-ounce bag for a SRP of $12.99 and will be available at stores across the U.S. and at www.sunfood.com - the leading webstore for raw foods, books and other tools to lead a healthier lifestyle. Sunfood Nutrition Goji Berries have a beautiful orange-red color and a texture and size similar to raisins. These Goji Berries are bursting with flavor that is a pleasant cross between cranberries and cherries. They can be enjoyed straight from the bag, or as an addition to smoothies, trail mixes, breakfast cereals, salads, dessert toppings and other recipes. Goji berries can also be steeped to create a tasty and healthy tea.
Goji - The Nutritious “Super Fruit”
The goji berry is a nutritional powerhouse that contains 18 amino acids including all eight of the essential amino acids. This amazing super fruit is also chock full of antioxidants, and contains 21 minerals including zinc, iron, copper, calcium, germanium, selenium and phosphorus, as well as vitamins A, B1, B2, B6, C, and E. Goji berries also contain calcium beta-sisterol (an anti-inflammatory agent), linoleic acid (a healthy fatty acid), sesquiterpenoids, tetraterpenoids (zeaxanthin, physalin), betaine and polysaccharides which are known to fortify the immune system. Several recent studies show that goji berries provide the body with antioxidant protection and have anti-aging, cancer-fighting and immune system-boosting properties (International Journal of Molecular Medicine, 2006).
Quality Control is important for Ensuring the Flavor and Nutritional Value of Superfoods
Sunfood Nutrition is the premium raw superfoods brand and the company takes great measures to ensure that they offer only the highest quality, microbe-free organic goji berries. Sunfood Nutrition Certified Organic Goji Berries grow in wild and farmed areas in the rich ancient soils of protected valleys in China. The plants are cultivated consistent with local traditions and grow like bushes with vines that can stretch more than 15 feet. At harvest, the berries are shaken onto mats to dry naturally. They are never touched by hand as they will oxidize and turn black if touched while fresh. To reward their focus on quality and to improve their standard of living, the company pays farmers a fairly-traded premium above the price for regular, organic goji berries. It is this obsession with quality that separates Sunfood Nutrition from competitors.
About Sunfood Nutrition
Sunfood Nutrition products are inspired by the principles of sustainable agriculture, living in harmony with nature and ethical global cooperation. “Our aim is to lead the way in promoting the personal and planetary benefits of raw organic superfoods like goji berries,” says Jill Ettinger, Vice President of Sales and Marketing.
The founder of Sunfood Nutrition, David Wolfe, is the leading authority on the raw food philosophy – a lifestyle and diet that has swept through Hollywood and far beyond. He is the author of Eating for Beauty, Naked Chocolate, and The Sunfood Diet Success System, and is one of the most sought-after health and personal success speakers in the world today. David Wolfe conducts over 100 health lectures and hosts five raw adventure retreats each year in the U.S., Canada, Europe and the South Pacific.
Wolfe is also the President of The Fruit Tree Planting Foundation (FTPF), a nonprofit dedicated to planting edible, fruitful trees and plants to benefit the environment and all its inhabitants (www.ftpf.org). Sunfood Nutrition is a supporter of FTPF’s mission to plant a total of 18 billion fruit trees across the world and encourage their growth under organic standards. For more information about Sunfood Nutrition products and their socially responsible business practices, please visit www.sunfood.com.
Why Raw Superfoods?
Raw plant foods are simple, easy to find, fun to eat, enjoyable, contain thousands of health-giving nutrients, and conform to the biological design of the human digestive system. The sun is the source of all life and raw plant foods represent the purest form of transformed sun energy. There is solid evidence that a living plant food diet eases digestion, boosts energy, and promotes normal cell function. Eating a balanced mix of raw plant foods restores the body on a molecular level - building strong cells, radically naturalizing the body, raising alkalinity, and grounding the person in the natural world.
"You are what you eat" is a concept that has been known in every culture and civilization throughout history. Those who wish to heal themselves and the planet, should eat the most healing foods. "Healing foods" means quality, organic, homegrown, or wild foods and/or superfoods in their raw natural state. Sunfood Nutrition and its website are dedicated to helping as many people as possible succeed and prosper with the raw-food lifestyle. www.sunfood.com