LOS ANGELES, Nov 1, 2004 /PRNewswire-FirstCall via COMTEX/ -- Sunset Brands, Inc., (CSLA), a leader in great tasting foods that offer health- conscious consumers "your choice for life", today announced it has signed a preliminary agreement to acquire the exclusive U.S. distribution rights to select low-carb and no-carb snack products produced by Betafoods, Inc. under its Chip's Chips(TM) brand. Under the terms of the agreement, Sunset Brands will begin the immediate exclusive distribution of the Chip's Chips(TM) brand in the U.S. while both parties work to enter into an exclusive global distribution agreement within the next ninety days.
Specifically, Sunset Brands will assume marketing and distribution of Snackers(TM), a delicious all-natural cracker with only two carbohydrates per serving and available in nacho, barbeque and sour cream and onion flavors; and Cheese Thins(TM), a tasty all natural zero carb snack available in cheddar and extra cheese flavors.
Chip Marsland, founder and President of Betafoods, noted, "Our partnership with Sunset Brands represents an exciting opportunity for Betafoods to significantly and rapidly expand market presence of our great tasting snack products. Sunset's national distribution resources, coupled with their obvious passion for our industry, clearly distinguished them from other groups seeking to align with Betafoods. We look forward to enjoying a very long and mutually rewarding relationship with Sunset Brands."
"From the moment we first tried these crackers, we knew we had found a product that will not only appeal to health-conscious consumers, but literally to anyone who enjoys a great tasting snack. The fact that these products are also low or devoid of 'real' carbs is simply an added benefit," added Todd Sanders, Chief Executive Officer of Sunset Brands. "We are very excited about introducing both Cheese Thins(TM) and Snackers(TM) to a much broader audience of consumers and expect that people may discover that they are a much- preferred alternative to carb-laden chips and crackers."
About Betafoods, Inc.
Based in Natick, Massachusetts, Betafoods is a privately-held nutritional foods technology company focused on developing and manufacturing proprietary healthy food products. The company specializes in combining novel methods, technologies, and ingredients to manufacture all food products (including snacks, bars, crackers, chips, doughs, cookies, doughnuts, cakes, cookies, cereal products, breads, pizza, meat analogs, and other products) which cover the booming health and lifestyle categories (i.e. Better-for-you, low carb, high protein, vegetarian, low glycemic, low calorie, Zone, diabetic, etc.).
About Sunset Brands, Inc.
Based in Los Angeles, California, Sunset Brands, Inc. is poised to become a category leader in the high-growth better foods and nutrition categories through the rapid expansion of product lines and the acquisition of appealing nutritional content, healthy, natural/organic and low carb brands. Its first acquisition, Low Carb Creations, is a Vancouver, Washington-based food developer and marketer. The combination of Sunset's management resources with Low Carb Creations' executive team, R&D operations, popular products and marketing prowess gives Sunset an excellent platform to begin achieving its aggressive growth objectives.
For more information on Sunset Brands, please visit http://www.sunsetbrands.com.
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