Supplement Industry Recognized At the 2007-08 Mercury Awards

–“Life…supplemented” Takes the Gold in the Health Awareness
Web Site Category in 21st Annual Communications Contest–

WASHINGTON, D.C., MARCH 20, 2008 — The consumer wellness program, “Life…supplemented,” has been awarded Gold recognition by the 2007-08 Mercury Awards competition in the category of Web Sites: Health Awareness. The Web site——allows visitors to assess their level of wellness through its free interactive tool, My Wellness Scorecard. The program, managed by the Council for Responsible Nutrition (CRN), encourages consumers to focus on the three pillars of wellness—healthy diet, dietary supplements and exercise—along with other smart healthy lifestyle choices.

The Mercury Awards are the “leading international award honoring excellence in public relations and corporate communications,” according to MERCOMM, Inc, an independent awards organization that issues the Mercury Awards. “Life…supplemented” was the only Web site to receive recognition in the Web Sites: Health Awareness category, and received a perfect score from the judges in the area of “Overall Success.”

“We are pleased to receive this honor and are extremely encouraged that the ‘Life…supplemented’ consumer wellness campaign is gaining traction within the industry and the general public,” said Judy Blatman, senior vice president, communications, CRN, who supervises the campaign. “This campaign focuses on the responsible use of supplements in combination with other positive steps you can take for yourself. Continuing to educate consumers about the role supplements play in overall well-being is

an extremely important task for our industry. We believe the Web site and overall campaign provide an excellent resource for consumers and we’re very proud to have been recognized with this award.”

There were more than 970 entries in more than 290 categories and classifications from 23 countries in this year’s competition; Gold, Silver, Bronze and Honors Awards were presented to the top 30 percent of the entrants based on averaged scores. Last year, the Web site for the American Heart Association’s, “Go Red For Women” program was the Gold award winner in the Web Sites: Health Awareness category.

“To be selected by some of the world’s best communications specialists as the top work in public relations is a real honor, especially considering the hundreds of other fine agencies, corporations, and non-profit organizations eligible for the awards,” stated Mercury Award President and Founder Reni L. Witt.

Award categories included Design, Advertising, Web Sites, Promotion/Marketing, Special Events and Campaigns. Judging for the category consisted of assessing five elements: Design, Navigation, Functionality, Content Quality and Overall Success in achieving the goal. More than 100 communications professionals participated globally in the judging process, representing more than 40 public relations, marketing and advertising agencies, as well as corporate communications departments and public affairs offices.

Established in 1987, the Mercury Awards are sponsored by MERCOMM, Inc. to advance the standards of excellence in various fields of corporate communications.

The “Life…supplemented” campaign was created and executed by the Interactive Practice at CRT/tanaka, an award-winning public relations and marketing firm, based in Richmond, Va. The “Life…supplemented” campaign is funded by 24 companies in the dietary supplement industry, and is managed by CRN and the “Life…supplemented” steering committee comprised of representatives from the following companies: BASF, Bayer, DSM, NBTY and Pharmavite.

About the “Life…supplemented” campaign: The “Life… supplemented” consumer wellness campaign is dedicated to driving awareness about the mainstream use of dietary supplements as an integral part of a proactive personal wellness regimen that combines healthy diet, supplements and exercise. The “Life…supplemented” campaign is managed by the Council for Responsible Nutrition, the leading trade association for the dietary supplement industry. For more information:

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