Supplements website scoops top award

The 'Life…supplemented' consumer wellness website has won a Gold award in the 2007-08 Mercury Awards competition in the category of Web Sites: Health Awareness.

The site, at, allows visitors to assess their level of wellness through its free interactive tool, called My Wellness Scorecard. The initiative, managed by the Council for Responsible Nutrition (CRN), encourages consumers to focus on the three pillars of wellness — a healthy diet, dietary supplements and exercise.

The Mercury Awards recognise excellence in public relations and corporate communications. "Life…supplemented" was the only website to receive recognition in the Websites: Health Awareness category, receiving a perfect score from the judges in the area of "Overall Success."

"To be selected by some of the world's best communications specialists as the top work in public relations is a real honor, especially considering the hundreds of other fine agencies, corporations, and non-profit organizations eligible for the awards," said Mercury Award President and Founder Reni L Witt.

"We are pleased to receive this honour and are extremely encouraged that the 'Life…supplemented' consumer wellness campaign is gaining traction within the industry and the general public," said Judy Blatman, senior vice president, communications, CRN, who supervises the campaign.

"This campaign focuses on the responsible use of supplements in combination with other positive steps you can take for yourself.

Continuing to educate consumers about the role supplements play in overall well-being is an extremely important task for our industry. We believe the website and overall campaign provide an excellent resource for consumers and we're very proud to have been recognised with this award."

There were more than 970 entries in more than 290 categories and classifications from 23 countries in this year's competition. Gold, Silver, Bronze and Honors Awards were presented to the top 30% of the entrants based on averaged scores. More than 100 communications professionals participated globally in the judging process, representing more than 40 public relations, marketing and advertising agencies, as well as corporate communications departments and public affairs offices.

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