Supply Education: A wealth of information, opportunity

Held each year in conjunction with Natural Products Expo East in Boston, Supply Education features the top players in the world of ingredients for the healthy/functional-foods and beverages, dietary-supplement/bioactive, and nutricosmetics markets.

With a focus on building a better industry, Supply Education provides unparalleled opportunities for attendees to the Boston show. This year's educational lineup includes essential presenters in critical issues facing the industry, including trends, ingredient transparency, sustainability marketing and GMP requirements for dietary-supplements providers.

Natural Products Expo East is attended by more than 26,000 international industry professionals, and features more than 2,100 exhibits of the newest and best-selling products. Take in the show floor and stay up to date on breaking issues affecting your business at the same time.

For more information on education programmes, visit

Supply Education at Expo East education programmes are made possible by an unrestricted grant from Sabinsa Corporation.

Some of the outstanding education programmes at Supply Expo:

Wednesday, September 23, 2009

Quintessential trends: weight, ageing and antioxidants
Elizabeth Sloan, PhD, director of Sloan Trends and consumer trends and marketing editor of Food Technology Magazine, will focus on what's happening in these three very hot areas.

Is your GMP paper trail a highway to the danger zone?
Claudia Lewis-Eng and Michelle Gayeski, two outstanding attorneys who have expertly guided clients through the FDA regulatory process, know the best plan for GMP compliance and how you might unknowingly enter into a storm of regulations from which it is tough to escape unscathed. Don't miss this in-depth briefing on how to work with, not against, the FDA.

Thursday, September 24, 2009

The claim is right: are you smarter than a regulator?
Ivan Wasserman of Manatt, Phelps & Phillips, LLP; Michelle Rusk of the Federal Trade Commission; and Gary Coody, FDA Office of Enforcement, share their extensive knowledge on how to make compliant claims for your dietary-supplements, food and cosmetics products in an entertaining and informative session.

Food-safety policy: ingredient-supplier qualification
(SIDI reception immediately following)
Andrew Shao, Council for Responsible Nutrition; Bill Frankos, FDA; Kristen Blanchard, Nutramax Laboratories; Kazutoshi Kuroda, Kyowa Hakko; and Daniel Fabricant, Natural Products Association, will share their perspectives on supplier qualification, including its importance for GMP compliance, and fulfilling the new requirements in food-safety legislation.

Friday, September 25, 2009

Your suppliers can kill you
Marc Ullman, of Ullman, Shapiro & Ullman, explains why you need to expect your raw-materials suppliers to have a top-notch quality-control system in place because if they don't, it could spell trouble for you. This seminar explores what you must demand from your raw-materials suppliers before you use their ingredients in your products. Understanding what your suppliers are doing and how they are making the ingredients you are using can save you from a GMP failure, or even a recall.

Leveraging trends in green marketing: strategies for a more sustainable brand
Jeff Hilton with Integrated Marketing Group addresses sustainability messaging and other forms of green marketing. These represent a tremendous market opportunity and equally significant risk of failure. The upside: broader audience reach, and more loyal and committed customers. The downside: being perceived as insincere and opportunistic, consequently damaging customer trust. Hilton's presentation will review the state of green and sustainability-focused marketing, particularly as it effects the growing LOHAS segment in the US. Learn how to more effectively position your company in this challenging economy to capitalize on green trends, and more importantly, how to better communicate that positioning by tapping into key consumer attitudes and behaviours related to health and sustainability.

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