DSM Nutritional Products. Enzymotec. Sabinsa. MayPro Industries. What do these suppliers have in common? They are all past NutrAward winners – an honor bestowed upon a company that launches innovative, evidence-based health and nutrition ingredients.
The NutrAward was created more than a decade ago to support and recognize companies that are investing in rigorous and measurable scientific studies to prove the efficacy and safety of their proprietary ingredients, technologies and finished products.
This year we’ve seen a surge of entrants for the NutrAward. The contestants and their ingredient or finished product are briefly profiled below. These contestants will be whittled down by a select panel of industry researchers, formulators, marketers and others.
At the Nutracon conference, which immediately precedes SupplyExpo and Natural Products Expo West, industry leaders will get to vote for one of three finalists in each category: best new ingredient and best new finished product containing a functional ingredient. The winner will be announced at a reception on Thursday, March 10, in Anaheim.
New Ingredient Contenders
AHD International, Atlanta, Ga.
Aidorin is the first clinically proven effective memory supplement ingredient consisting of patented peptone-based neutopeptides. Based on 10-plus years of research, this food supplement ingredient counteracts age-associated memory decline and supports healthy learning and mental agility. Studies show that Aidorin can protect and improve memory in 30 days at a dosage of one tablet a day. AHD International is the North American distributor for MemoMind Pharma, developers of Aidorin.
Ingredient: S. salivarius BLIS M18
BLIS Technologies Ltd, Dunedin,
As one of the few probiotics ever developed that is capable of colonizing its host, BLIS M18 is designed to be used in conjunction with regular oral hygiene practices to establish a healthy balance of bacteria to naturally protect the teeth and gums from oral and dental pathogens. It is the most dominant bacteria found in the oral cavity and has been proven through substantial research to be strongly associated with good oral health. The ingredient is distributed by Frutarom USA.
Carotech Inc., Edison, N.J.
TocominSupraBio is a patented and bioenhanced, natural, full-spectrum palm tocotrienol complex extracted from virgin crude palm oil through a patented mild extraction process that ensures maximum preservation of phytonutrients. The ingredient is suitable for the production of soft gel capsules or liquid capsules for use as dietary supplements and nutraceutical and cosmeceutical products. Backed by science, TocominSupraBio has been shown to help with: neuroprotection, cardioprotection, immune function, non-alcoholic fatty liver disease, skin health (wound healing/reduction of scarring) and hair growth.
Ingredient: pTeroPure™ Pterostilbene
ChromaDex Corporation, Irvine, Calif.
pTeroPure Pterostilbene is an antioxidant that has been shown to be superior to other similar ingredients like resveratrol, providing health benefits that include: improved cardiovascular health, lowering blood glucose levels in diabetes, anti-aging, improved cognitive function and cancer-fighting properties. The ingredient is a proven upgrade over successful existing ingredients on the market, and in most cases produces the same or better results at a lesser dose. The key to its success is its lipophilicity, which allows for better oral adsorption, and its greater metabolic stability, which allows its antioxidant properties more time to act than other ingredients.
Ingredient: CarnoSyn® Beta-Alanine
Compound Solutions, Inc., Vista, Calif.
CarnoSyn is the proprietary, patented form of Beta-Alanine. Beta-Alanine is a naturally occurring beta amino acid produced in muscle tissue as a component of carnosine. In multiple clinical studies CarnoSyn Beta-Alanine has been proven to increase muscle carnosine, increase the working capacity of muscle, buffer lactic acid, elevate anaerobic threshold, increase muscle strength and endurance and delay fatigue. The ingredient is free of banned substances and safe for athletes.
DSM Nutritional Products, Inc.,
Fruitflow natural tomato extract is a clinically substantiated solution for healthy blood flow. The ingredient works by keeping blood platelets smooth to maintain flow inside blood vessels via multiple biological pathways as shown in a series of in vitro studies. The ingredient is the next generation in nutritional solutions for heart health, building on the cholesterol storyline to develop a new segment within the established heart health category.
Ingredient: New Harvest™ Omega-3 fatty acid supplement
DuPont, Wilmington, Del.
New Harvest is the first omega-3 supplement ingredient to offer the long-chain omega-3 fatty acid, eicosapentaenoic acid (EPA) directly from a non-fish source. The EPA-rich triglyceride oil, marketed under the ingredient brand name New Harvest, is intended for applications in the dietary supplements market in the United States. The omega-3 technology developed by DuPont is free of the contaminants lead, mercury and PCBs, and is protected by more than 60 U.S. patents and patent applications.
Gencor Nutrients, Inc., Anaheim, Calif.
Gencinia is a proprietary extract of coccinia cordifolia (syn. coccinia indica) that was developed by Gencor Pacific Group as an ingredient for promoting healthy blood sugar levels. Coccinia cordifolia is an herb that grows abundantly in India and has been used both in the traditional treatment of diabetes and as a culinary ingredient. Gencinia is designed for managing blood sugar levels in patients who have early stage symptoms of type-2 diabetes and are not on any medication. The ingredient is a free-flowing powder and can be formulated into capsules or tablets.
Gilad&Gilad, Reseda, Calif.,
G-agmatine is the exclusive Gilad&Gilad’s novel nutraceutical brand of agmatine, a natural amino acid metabolite proven for nerve function benefits developed to meet the need for a dietary ingredient to fortify healthier nerve functions. G-agmatine development was based on the breakthrough discovery of the neuroprotective properties of agmatine, made and patented by the neuroscientist founders of the Gilad&Gilad. Studies published in scientific journals show that G-agmatine treatment can exert robust neuroprotection and pain reducing effects in various experimental models of nerve damage.
Ingredient: Meriva® Bioavailable Curcumin
Indena S.p.A., Milan, Italy
Meriva is a non-covalent adduct in a 1:2 weight ratio, between curcumin and phospatidylcholine, which capitalizes on the basic tenets of Indena’s proprietary Phytosome technology to improve bioavailability, making it possible to deliver curcumin at realistic, safe and active clinical dosages. Clinical studies have shown the ingredient to be safe and have remarkable anti-inflammatory activity. Meriva is a light yellow powder for use in nutritional supplements.
InnoVactic Inc., Quebec, Canada
InSea2 is the only dual action starch and sugar blocker on the market. It acts locally, inside the intestinal tract, by blocking the enzymes a-amylase (responsible for starch degradation) and a-glucosidase (responsible for table sugar degradation). By blocking these enzymes, InSea2 can reduce the normal glycemic response to a meal, effectively converting a high glycemic index meal to a low glycemic index meal. InSea2 can be used in a variety of delivery formats.
Intralytix, Inc., Baltimore, Md.
ListShield is a unique and proprietary blend of six individual bacteriophages that provides broad protection specifically against pathogenic strains of Listeria monocytogenes. FDA-cleared and EPA-registered, ListShield is specifically designed for treating foods that are at high risk for L. monocytogenes contamination. It can also be used to eliminate or reduce the levels of L. monocytogenes on non-food contact equipment, surfaces, etc. in food processing plants.
Ingredient: Phase 3 Sugar Controller™
Pharmachem Laboratories Inc., Kearny, N.J.
Phase 3 Sugar Controller is a specialty powder that helps control weight and blood sugar levels by reducing the body’s ability to absorb and use sugar. The ingredient combines the glucose absorption benefits of L-arabinose and the insulin control capability of Pharmachem Laboratories’ patented Food-Bound Chromium. Phase 3 is available for use in nutritional supplements , foods and beverages.
Natural Remedies Private Limited, Bangalore
BacoMind is a clinically proven standardized extract of Bacopa monnieri Linn, which is well known in Ayurveda as a “brain tonic.” BacoMind has scientific backup of multiple in vitro, animal and clinical studies to substantiate its beneficial effects as a
Company: Sabinsa Corporation, Utah and N.J., USA
BoswellinPS is Sabinsa’s new proprietary extract of Boswellia serrata gum resin, standardized for suppressing the proliferating tissue found in the inflamed areas and preventing the breakdown of inflammation affected connective tissue with no side effects like gastric irritation and ulcerogenic activity. BoswellinPS is a “new generation” Boswellia serrata extract, offering improved efficacy and water solubility as compared to conventional Boswellia serrata extracts.
New Product Contenders
Product: Peaceful Sleep™
Agro Labs, Hillside, N.J.
Peaceful Sleep is a formula that promotes cell renewal and supports relaxation so consumers can achieve a healthy and energized sleep. Peaceful Sleep consists of chamomile extract, lavender, l-theanine, passion flower extract and other key ingredients that help consumers relax and get a good night’s sleep.
Product: Carefast Natural Soy Protein
Carefast Products, Inc., Las Vegas
Carefast Natural Soy Protein is made with natural soy that delivers 30mg of soy isoflavones. It is the only protein option enhanced with Lunasin XP, a patented, all-natural bioactive soy peptide. Lunasin has been identified as the bioactive agent in soy that is responsible for lowering LDL cholesterol. Lunasin XP’s proprietary manufacturing process ensures superior bioavailability and bioactivity of the Lunasin soy peptide.
Product: Good Cacao Superfood Chocolate™
Ganeden Biotech Inc., Mayfield Heights, Ohio
Good Cacao is an industry pioneer in the functional chocolate category. The company included Ganeden BC30 probiotic as one of 16 superfood ingredients for its durability, efficacy and safety. Superfood Chocolate contains 54 trace vitamins minerals and is all natural, gluten free and rainforest alliance certified.
Product: Neurofencine™ nerve health supplement
Gilad&Gilad, Reseda, Calif.
Neurofencine is a first-of-its-kind nutraceutical supplement used to increase the total daily intake of G-agmatine, a novel dietary ingredient with proven benefits for healthier nerve functions. G-agmitine is a natural amino acid metabolite present in small amounts in plant foods, fish and meat. Recent published studies showed that Neurofencine is safe and effective. A healthy spinal-nerve structure/function relationship is one specific clinical result.
Horphag Research, Switzerland
Mirtogenol is a patent-pending, proprietary combination of standardized bilberry extract Mirtoselect and French maritime pine bark extract Pycnogenol®. Previous studies on the two active ingredients in Mirtogenol have demonstrated benefits for eye health. Recent research on the combined supplement demonstrated that Mirtogenol lowers high interocular pressure, a risk factor for glaucoma.
Institut-Rosell Lallemand, France
Probio’Stick is a probiotic supplement packaged in convenient stick form. The product can be taken orally at any time – even without water. The product uses a patented microencapsulation process called Probiocap that protects the strains in harsh conditions such as gastric acidity, compression and thermal shock. A recent study published online by the British Journal of Nutrition showed that Probio’Stick significantly alleviates psychological distress.
Product: Crunchfuls™ beans and lentils breakfast cereal
Pul Foods Inc., Mountain View, Calif.
Crunchfuls is unique among breakfast cereals in that it has a differentiated offering of vegetable-based nutrition verses typical grain-based cereals. Crunchfuls addresses a gap in the ready-to-eat landscape offering high fiber-high protein and allergen-free cereals made with lentils, dry beans and split peas. Crunchfuls offers higher protein and fiber than most competing cereals.