In this show preview, you'll find all the last-minute updates to the education programmes, special events and Nutracon — along with a listing of selected exhibitors to help you plan your show schedule.
SupplyExpo is the place where the industry meets to buy, sell, learn and network. Because it is co-located with Natural Products Expo West, visitors can find the entire value chain — from ingredients to finished products — under the mammoth roof of the Anaheim Convention Center.
Attendees will find there a record 1,800 exhibitors and 3,000 booths. SupplyExpo offers free education seminars on key business issues, including global ingredients sourcing, regulatory and GMP compliance, sustainable packaging, and new markets and trends. And Nutracon, the industry's premier scientific conference, offers exclusive presentations on the newest science in the industry's growing categories. This year that includes synbiotics, weight-loss ingredients, antioxidants, probiotics, cognitive function and organics.
The roster of Nutracon speakers this year is particularly rich.
Wednesday, March 12 at 4:00 pm
Omega-3s pioneer Jorn Dyerberg, MD, the first researcher to identify EPA and DHA and make their connection to cardiovascular health, will present his thoughts and insights on the future of this dynamic category. He will address such questions as, what role will omega-3s play in other prevalent disorders such as obesity and diabetes; how much more do we know about their effects on brain health; and could there be an omega-3s link to cancer prevention?
Thursday, March 13 at 8:40 am
Thursday features Sasha Issenberg, author of the bestseller, The Sushi Economy: Globalization and the Making of a Modern Delicacy, giving the keynote speech, presenting his insights on global supply-chain management.
Friday, March 14 at 4:00 pm
Shaun Assael, a senior writer for ESPN Magazine and author of Steroid Nation, will deliver the closing speech titled 'Supplements, Steroids and Sports Nutrition: A Cautionary Tale.'
At-a-glance event highlights
Wednesday, March 12
* 8:30am-5:00 pm
Nutracon Supplements and Bioactives track
* 11:00-3:00 pm
Nutracon Scientific Intensives
Southern California IFT (SCIFTs) Annual Supplier Night
Thursday, March 13
* 8.30am-5:00 pm
Nutracon Food & Beverage Innovations Track
* 8:30am-5:45 pm
Global Business Program
* 11:00am-3:00 pm
Nutracon Scientific Intensives
Fresh Ideas Organic Marketplace
* 1:00-2:15 pm
Global Commerce: Opportunities for Social Responsibility and Fair Trade
Market Opportunities in Asia
Regulatory Requirements in Asia
International Welcome Reception
Friday, March 14
Exhibit floor open
Global Supply Management: Pricing, shortages, safety and quality
Regulatory Seminar: Winning the claim game without landing in the penalty box
Digesting the nuances of GMP compliance
Personal Care: What's happening?
Saturday, March 15
Keynote speaker: Michael Pollan
Exhibit floor open
Rev up your business: sustainable packaging as a driving force
Sunday March 16
10:00 am-4:00 pm
Exhibit floor open
SupplyExpo Sunday Brunch
The NutrAward: celebrating innovation
Three companies and their products are the finalists for the coveted 10th Annual NutrAward. The award was created to reward and recognize companies that are investing in rigorous and measurable scientific studies to prove the efficacy of their proprietary ingredients or technologies. The finalists and winner are selected using a weighted vote by the selection committee, as well as by a vote of Nutracon attendees, based on how well the ingredient or product meets the defined criteria, including:
Ability to increase market credibility
The finalists are:
Core Naturals, for Salba, a registered variety of the mint family grown exclusively in Peru. The nutrient-dense grain is said to lower cardiovascular risk factors in type 2 diabetics, lower C-reactive protein (a marker for inflammation and heart disease), and help balance blood-sugar levels.
Kyowa Hakko USA, the US division of the Japanese biotech company, for Lumistor L-Hydroxyproline, a new anti-ageing cosmeceutical ingredient. A naturally derived amino acid, its benefits include skin moisture retention and proliferation of skin cells.
Quality of Life Labs, for Oligonol, an innovative antioxidant and anti-ageing nutritional supplement that contains oligomerised polyphenols with a low molecular weight, thus making them easier to absorb and more bio-available.
Nutracon attendees can review the finalists and vote for their choice to win the award at Nutracon. The NutrAward will be presented at Nutracon on Thursday, 13 March at 4:00pm in the California Ballroom at the Anaheim Hilton Hotel.
New developments from title sponsor DSM
DSM Nutritional Products is the world's premier manufacturer of bulk vitamins, carotenoids and custom nutrient blends. As the title sponsor for Nutracon/SupplyExpo, the company is launching three new products at the show. Bob Berman, a DSM senior marketing manager for new business development, says, "This is an unusually high number of launches for a single show, but we're doing it because we believe SupplyExpo is an extremely important show.?
Wednesday, 11:00-11:45am; Nutracon science breakout session
In support of two of these launches, DSM is presenting several seminars. The first is "InsuVital: evidence-based innovation in blood-glucose management.? Dr Phillip Rijken, global head of nutritional science for DSM Nutritional Products, will discuss the science surrounding this natural, extensively hydrolysed casein consisting of bio-active peptides that work with the body to release insulin after intake.
Friday, 10:30-11:30am; room 207D
A second seminar, featuring a product DSM actually launched last year, is titled "TensGuard: a new milk-derived tripeptide to help control blood pressure.? It features Peter Willis, senior marketing manager, new business development, discussing what the company calls 'today's highest-potency tripeptide,' which it says is ideal for food and supplements formulation.
Friday, 4:00-5:00pm; room 205A
The third is "Resvida: high performance resveratrol for today's forward-thinking manufacturers and marketers.? Frank DeJiannem, a senior marketing manager for new business development, will turn the spotlight on this product.
The company's latest innovation, I-Flex, a patented rose-hips powder, will be the featured ingredient at the DSM Supply Expo booth, number 738.
Various exhibitors at SupplyExpo will offer their expertise on a range of subjects. Click here for a full list.
Selected SupplyExpo seminars:
Digesting the nuances of GMP compliance
Friday, March 14, 2:45-4:00pm, room 207B
As the deadline for large companies to comply with the new GMPs draws near, the need to understand the nuances becomes ever more important. A diverse panel of experts will offer a unique perspective, looking at compliance from a problems or pitfalls level, rather than as a justification for the need of standards. In the absence of FDA leadership and, consequently, the lack of standards and reference materials, the panel will answer your most urgent questions about emerging issues and practical strategies.
Speakers: Byron Johnson, Nutrilite; Daniel Fabricant, PhD, vice president of scientific and regulatory affairs, Natural Products Association, Washington, DC; Ed Wyszumiala, manager, NSF International; Michael McGuffin, president, American Herbal Products Association
Rev up your business: sustainable packaging as a driving force
Saturday, March 15, 1:00-2:15pm
A panel discussion on thought-provoking ideas from three industry leaders about CPG market advantages by leveraging strategic packaging-sustainability efforts. Each will focus on a specific element of the product life cycle, manufacturing, trade relationship and consumer/brand participation.
Speakers: Bruce Cummings, senior design manager in the global strategic brand-design group, Colgate Palmolive; Kevin Williams, brand strategist, Pure Branding; Ron Sasine, vice president of retail channel management for MeadMestvaco's CSG Health and Beauty Group
Other features and events:
Global Supply Marketplace
The hub of activity on the SupplyExpo show floor is the SupplyExpo Global Supply Marketplace booth. Come and visit the NPICenter for the Business Information and Technology exchange, experience the scientific poster sessions, check out a research chef demonstration, check your e-mail, have a meeting with a client in the lounge or just generally take a load off and relax.
Global Supply Marketplace Sunday Brunch
Stop by for a light breakfast snack and pick up that last-minute important appointment with your colleague or client. Open to all exhibiting Natural Products Expo West companies, nonexhibiting manufacturing company attendees and SupplyExpo exhibitors and attendees.
Global Supply Marketplace Client Appreciation Event
New Hope Natural Media's Supply Portfolio client-appreciation reception and celebration at the Global Supply Marketplace on Saturday afternoon is open to all Supply Portfolio clients, exhibitors and attendees.
SupplyExpo Business Lounge (hall A)
Sponsored by Blue California
This comfortable and private venue offers exhibitors the opportunity to bring a client for a cup of coffee or tea, or simply the opportunity to relax for a few minutes. The Business Lounge will be open, to exhibitors and manufacturers, during regular SupplyExpo show-floor hours.
Scientific Poster Sessions
Examine and discuss these poster-format technical presentations with researchers or companies looking for industry- relevant applications of science and technical advancements. Located directly behind Global Supply Marketplace.
Presented by NPIcenter
Emerging science and hot topics from academia, government and industry experts daily in the Global Supply Marketplace at noon, 2:00 and 4:00pm.
New Ingredient & Technology Showcases
Review the newest ingredients with potential applications, science and specifications from SupplyExpo exhibiting companies.
A selected list of ingredients suppliers
Bioenergy - Booth 716
The holder of all intellectual property surrounding the uses of D-ribose, a natural energy-recovering compound that increases energy while reducing fatigue, improves muscle function (including your heart), and improves quality of life.
13840 Johnson Street, Northeast
Minneapolis, Minnesota 55304
+1 763 757 0032 /
Fax: +1 763 757 0588
BioNeutra - Booth 141
The manufacturer of VitaSugar (isomalto-oligosaccharide), a low-calorie natural sweetener, fibre source and prebiotic. Vita-Sugar presently is used in health bars, beverages, milk, sweets and bakery products. 9419-20 Avenue
Edmonton, Alberta T6N 1E5
+1 780 466 1481 /
Fax: +1 80 485 1490
Blue California - Booth 134
A manufacturer of standardized botanical extracts and specialty ingredients. Exclusive distributors for Biolut Marigold Extract 90%; CoQ10-WS water-soluble co-Q10; NutraberryPure; GinsenPure; and Vitamin K2-all trans.
Rancho Santa Margarita, California 92688
+1 949 635 1991
Fax +1 949 635 1988
Capsugel - Booth 438
The world leader in capsule manufacturing, with 10 locations globally. Offers a full range of services for fast-to-market delivery of innovative, quality dosage forms including Licaps liquid-filled capsules and Vcaps vegetarian capsules.
535 North Emerald Road
Greenwood, South Carolina 29646
+1 888 783 6361 / Fax: +1 864 942 3079
Cargill - Booths 2569, 334
Utilizes consumer insight and scientific expertise to develop products that help customers capitalize on the demand of healthier, great-tasting consumer packaged goods. Visit to experience the range of speciality sweeteners and healthy ingredients.
15407 McGinty Road West
Wayzata, Minnesota 55391
+1 952 742 5928 / Fax: +1 952 742 2185
Denomega Nutritional Oils - Booth 817
A world leader in taste and odour-free omega-3 solutions for both the food and supplements industries. Offerings are ideal for products that target children's health; women's health; and heart, bone, eye and mental health.
6640 Gunpark Drive
Boulder, Colorado 80301
Draco Natural Products - Booth 242
Ingredients manufacturer and formulator of full line of water-extracted, full-spectrum standardized botanical extracts for supplements, functional foods and cosmetics applications.
539 Parrott Street
San Jose, California 95112
+1 408 287 7871 / Fax: +1 405 287 8838
DSM Nutritional Products - Booth 738
A world leader in manufacturing and supplying vitamins to the food and dietary-supplements industries, DSM has an extensive portfolio including vitamins, carotenoids and nutraceuticals.
45 Waterview Boulevard
Parsippany, New Jersey 07054
+1 800 526 0189 / Fax: +1 973 257 8437
Frutarom USA - Booth 656
A leading researcher, producer and marketer of innovative branded health ingredients and flavours. Frutarom: "Your partner for tasty and healthy success.? 9500 Railroad Avenue
North Bergen, New Jersey 07047
+1 800 526 7147 / Fax: +1 201 861 5511
GAT Food Essentials - Booth 252
A recognized micro-encapsulation specialist focusing on the stabilization of sensitive active ingredients such as PUFAs, antioxidants, and minerals for the functional-foods and beverage industry.
2490 Ebenfurth, Austria
011 43 2624 53922
Fax: 011 43 2624 5392238
Glanbia Nutritionals - Booth 430
A leading provider of science-based nutritional solutions. The company produces a wide range of speciality whey proteins and other nutritional ingredients for use in beverages, nutritional bars, processed foods, snacks and more.
523 6th Street
Monroe, Wisconsin 53566
+1 608 329 2800 / Fax: +1 608 329 2828
Javaplant - Booth 467
A quality-driven company producing excellent plant extracts from Asia. Supplies customers worldwide with standardized and customized plant extracts.
J1. Puri Kencana Blok J1 No. 3V
Jakarta, Indonesia 11610
62 21 5830 4081 / Fax: 62 21 5830 4082
Kyowa Hakko USA - Booth 522
An international health-ingredients manufacturer and a world leader in the development, manufacturing and marketing of pharmaceuticals, nutraceuticals and food products.
767 Third Avenue, 19th Floor
New York, New York 10017
+1 734 214 2294 www.kyowa-usa.com
Lonza - Booth 238
Offers quality nutritional ingredients such as Carnipure, FiberAid, ImmunEnhancer and niacin/niacinamide.
90 Boroline Road
Allendale, New Jersey 07401
+1 800 365 8324 / Fax: +1 201 785 1364
Nature's Products - Booth 804
An established, high-quality contract manufacturer with more than 20 years in the supplements industry. Produces tablets, capsules, softgels and powders in a vast array of packaging, including blister packs.
1301 Sawgrass Corporate Parkway
Sunrise, Florida 33323
+1 954 233 3300 /
Fax: +1 954 233 3301
Nutracea - Booth 867
A leader in stabilized rice bran. Offers a nutrient-rich ingredient that naturally elevates antioxidant levels, vitamins, minerals, phytonutrients, protein and dietary fibre in foods to help maintain healthy glucose and cholesterol levels.
5090 North 40th Street, Suite 400
Phoenix, Arizona 85018
+1 602 522 3000 / Fax: +1 602 522 3001
Ocean Nutrition - Booth 236
A leading supplier of MEG-3 brand omega-3 EPA/DHA ingredients, from fish oil, to the global dietary-supplements and healthy-foods markets.
101 Research Drive
Dartmouth, Nova Scotia B2Y 4T6
+1 902 480 3200 / Fax: +1 902 480 3199
Pacific Rainbow International - Booth 622
A leading raw-materials supplier of nutraceutical supplements; herbal extracts; vitamins; amino acids; and Celadrin, a proprietary ingredient clinically proven to promote joint health.
19905 Harrison Avenue
City of Industry, California 91789
+1 909 468 4618 / Fax: +1 909 468 4628
Pizzey's Nutritionals - Booth 338
North America's preeminent supplier of top-quality flaxseed ingredients. Flaxseed is the highest natural source of ALA omega-3, which supports cardiovascular health. 4330 Lee Avenue, Gurnee, Illinois 60031
+1 847 244 7133 / Fax: +1 847 244 7155
PL Thomas & Co. - Booth 722
With more than 50 years global experience, PLT offers quality bulk ingredients to the food and beverage, dietary supplements and nutracosmetics markets, including standardized botanical extracts, probiotics, water-soluble gums, and branded ingredients.
119 Headquarters Plaza
Morristown, New Jersey 07960
+1 973 984 0900 / Fax: +1 973 984 5666
Roquette America - Booth 344
A global manufacturer of healthy ingredients. Provides innovative solutions offering nutritionally balanced, great-tasting choices. Produces high-quality ingredients including polyols, starches, soluble fibre and proteins.
1417 Exchange Street, Keokuk, Iowa 52632
+1 319 524 2396 / Fax: +1 319 526 2345
Terry Laboratories - Booth 674
A manufacturer of aloe-vera gels, concentrates, extracts and powders. Recently introduced Glysync, a natural way to help control diabetes. 390 North Wickham Road, Suite F
Melbourne, Florida 32935
+1 321 259 1630 / Fax: +1 321 242 0625
Tetra Pak - Booth 416
Provides preferred food- and beverage-packaging solutions that are 74 per cent paperboard, a natural and renewable resource. Tetra Pak packages are among the lightest on the market, which makes them cost effective for manufacturing, shipping and storing.
101 Corporate Woods Parkway
Vernon Hills, Illinois 60061
+1 847 955 6316 / Fax: +1 847 955 6500