Sweet Success to Begin Production for New Juice-Based Stamina and Strength Drink

SAN ANTONIO, Jan 12, 2006 (BUSINESS WIRE) -- Sweet Success Enterprises Inc. (SWTS) announced today that it has scheduled a preliminary production run for its all new juice-based stamina and strength building Powerblend beverage later this month.

The unique all-natural drink is part of a growing line of healthy functional beverages offered under the Sweet Success (tm) brand. It is scheduled for initial distribution next month in southern Florida, along with the Company's current dairy-based nutritional shakes, under a recently announced commitment from a major regional distributor.

The new Powerblend beverage, which includes ingredients like Peruvian Maca Root (used to enhance the libido), Ginseng for strength and Guarana for endurance, will be produced at the California Natural Foods co-packing plant in Savannah, GA.

"Our new Powerblend beverage gives customers a delicious and exciting new beverage choice and is a key part of our plan to diversify and expand our functional and nutritious beverage line," said Bill Gallagher, chairman and CEO of Sweet Success Enterprises Inc. "Our aim is to make Powerblend a hit among professionals on the go, athletes and the nightlife scene, and to ultimately offer key products for most segments of the market."

Powerblend will come packaged in 330ml (11 ounce) aseptic Tetra Prisma containers packaged as four-packs. It is also expected to be marketed for individual unit sales.

San Antonio-based Sweet Success Enterprises Inc. acquired the Sweet Success brand in 2002, including all formulas, copyrights, trademarks, records and research. The Company has relaunched a product line to tap into the rapidly growing demand for convenient and nutritious beverages. Its dairy-based Sweet Success Complete Fuel (tm) shakes are now available in a limited number of stores and contain state-of-the-art ingredients like Aktivated Barley (tm) for endurance, ground flax to provide omega-3 fatty acids for heart health, and guarana for a natural energy boost. Additional products are expected to be introduced over the next few months.

The Private Securities Litigation Reform Act of 1995 (the "Act") provides a safe harbor for forward-looking statements made by the Company or on its behalf. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. Important factors that could cause the actual results of operations or financial condition of the Company to differ include, but are not necessarily limited to, the Company's operating performance, events, or developments that the Company expects or anticipates may occur in the future are forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. Management cautions that the ability to attract clients and generate business; a decline in the Company's financial ratings; the competitive environment; the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations; and changes in market conditions.

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