SweetLeaf supports inaugural H.E.A.L. Festival

SweetLeaf supports inaugural H.E.A.L. Festival

Healthy Eating, Active Lifestyle Festival, scheduled for Saturday, April 21, in Tucson, Ariz., is a free family event aimed at motivating kids and their families to embrace a healthy lifestyle.

SweetLeaf Stevia Sweetener is joining together with the University of Arizona Medical Center’s Health & Wellness Center and the Grow 2B Fit Foundation to support the H.E.A.L. (Healthy Eating, Active Lifestyle) Festival, taking place on Saturday, April 21, in Tucson, Arizona. The free family event will be held from 11 a.m. to 3 p.m. in the Diamond Children’s lobby and patio area at 1501 N. Campbell Avenue, as well as on the grassy area outside the UA Medical Center’s Health & Wellness Center.

In its inaugural year, the H.E.A.L. Festival is being held on Global Youth Service Day and is a service-learning project of 11-year-old Haile Thomas, youth advisory board member for the Alliance for a Healthier Generation. Haile is also the founder of Healthy Girls Adventures Club and the lead host of “Kids Can Cook,” an online cooking show. Haile and her partners – youth and adult volunteers, as well as local Arizona foundations and corporations like Wisdom Natural Brands, the maker of SweetLeaf will present a day of physical fitness activities, healthy cooking demonstrations from local chefs, and nutrition talks for the Tucson community. The goal of the H.E.A.L. Festival is to motivate kids and their families to embrace a healthy lifestyle.

“We were very impressed with all of the efforts young Haile has put into promoting healthy living through eating better and exercising, not only through H.E.A.L., but through her contributions to Alliance for a Healthier Generation and ‘Kids Can Cook,’” said James May, Founder and CEO of Wisdom Natural Brands.

“The H.E.A.L. Festival and SweetLeaf are such a natural fit,” added May. “The festival is one way Haile is bringing attention to all the sugar-filled and processed foods targeted at kids and families, and SweetLeaf Stevia Sweetener is all about offering families a natural, cleanly processed alternative to sugar with zero calories, zero carbohydrates and zero glycemic index.”

“I believe that the voice, ideas, and contributions of youth are important because we live in an overly sweet, salty, and processed world, and kids are often targeted by unhealthy foods. So it’s only right that we fight back,” said Haile. “The H.E.A.L. Festival is one of the ways that I am fighting back and educating kids and their families, and I am so grateful for the encouragement and support that I’ve received from my partners and event participants. Together, I believe we will host a fantastic event for Tucson families!”

In addition to SweetLeaf, the following organizations are also co-sponsoring the H.E.A.L. Festival: YSA, Disney, UnitedHealthcare, ZisBoomBah.com, Ancient Harvest Quinoa, Alliance for a Healthier Generation, Kids Can Cook, Arizona Kids Food Revolution, Grow 2B Fit Foundation, The University of Arizona Medical Center Diamond Children’s, and Hanling Acupuncture Healing Center. The Partners are: Healthy Girl Adventures Club, Grow 2B Fit Foundation, and the Pivirotto Wellness Center at the University of Arizona Medical Center


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