Sydney Selati Joins Board of Directors of Hansen Natural Corp.

CORONA, Calif., Oct 4, 2004 (BUSINESS WIRE) -- Hansen Natural Corp. (HANS) today announced the appointment of Sydney Selati to its board of directors, expanding the number of directors to seven.

Selati, 65, is a director of Barbeques Galore Limited, a post he has held since 1997, and is chairman and president of the company's U.S. operations. Barbeques Galore is a publicly traded specialty retail chain on two continents, featuring barbecues, accessories and related products, as well as hearth products. Previously, Selati was president of Sussex Group Limited, a holding company that operated four branded chains of retail furniture stores.

"We are pleased to have someone of Syd Selati's stature join our board," said Rodney C. Sacks, chairman and chief executive officer of Hansen's. "Syd brings to our company more than 37 years of relevant business experience in the broad consumer and retail sectors. I am confident that he will be instrumental in helping to guide our growth and development."

Hansen Natural Corporation markets and distributes Hansen's(R) Natural Sodas, Signature Sodas, fruit juice Smoothies, Energy drinks, Energade(R) energy sports drinks, E20 Energy Water(R), functional drinks, Sparkling Lemonades and Orangeades, multi-vitamin juice drinks in aseptic packaging, Junior Juice(R) juice, iced teas, lemonades and juice cocktails, apple juice, cider and juice blends, as well as nutrition bars, Blue Sky(R) brand carbonated beverages, Monster Energy(TM) brand energy drinks and Lost(R) Energy(TM) brand energy drinks. The company's subsidiary Hard e Beverage Co. markets and distributes Hard e malt beverages. Hansen can be found on the Web at

Hansen Natural Corp.

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