“With Latino flavors having gone truly mainstream, more ‘fringe’ tastes in the tropical fruit flavor category are gaining acceptance, paving the way for less familiar subtropical flavors such as those found in the Caribbean and South and Southeast Asia,” declared Emmanuel Laroche, Vice President Marketing & Consumer Insights (MCI), North America.
Mr. Laroche said that Symrise’s new line of tropical fruit flavors—go tropicals!—now feature mango, guava, papaya, pineapple, lychee, passionfruit, pomegranate, coconut water and prickly pear. He further explained that Symrise‘s MCI group conducted consumer market research to decide which tropical fruit flavors would comprise the line. Consumers across the country, representative of key life stages, participated in the online study. Generally, these consumers indicated a preference for the more familiar tropical fruit flavors, but they also demonstrated an enthusiastic willingness to try the newer varieties that were cited in the study. Among ethnic groups, Asians demonstrated interest in all of the tropical fruit flavors.
Mr. Laroche stated that in some cases, tropical fruit flavors were first experienced by travellers to the Caribbean, Central American and South American locations. “Today,” he added, “these consumers are among the many who are finding these appealing tastes in menu items at local Latino restaurants and in products that line the shelves in specialty stores and supermarkets in both Latin American communities and upscale markets across the country.”
Mr. Laroche said that once consumers discover the refreshing sweetness of novel tropical fruits, they are encouraged to explore less familiar tropical fruit flavors.
Symrise tropical fruit flavors have been used by Symrise applications specialists in a wide range of formulations. “We have tested them and have created enticing prototypes, from confectioneries to bakery products to savory toppings and desserts, and from still drinks to teas and carbonated beverages and cocktail mixers.”
Deborah Kennison, Vice President, Research & Development, Symrise, North America, added, “We have also found another advantage in formulations that feature tropical fruit flavors. When they are used in fortified beverages and food formulations, there is substantial evidence that some of these tropical fruit flavors effectively mask the off-tastes of some vitamins and minerals.”
Mr. Laroche concluded, “We can attribute our success in replicating authentic tropical fruit aroma and taste to Symrise’s proprietary technology—that’s why there is such a remarkable difference in what we are offering now and what the industry has provided in the past. We are confident that our new tropical flavors will lead to brand success because in addition to how effectively they perform, they combine perceptions of holistic health with pure pleasure. They are part of our ‘taste for life®’ platform, another example of how we are committed to ‘making the tastes people love’.”
Symrise is a global supplier of fragrances, flavorings, cosmetic active ingredients and raw materials as well as functional ingredients. Its clients include manufacturers of perfumes, cosmetics and foods, the pharmaceutical industry and producers of nutritional supplements. Its sales of €1.572 billion in 2010 place Symrise among the top four in the global flavors and fragrances market. Headquartered in Holzminden, Germany, the Company is represented in over 35 countries in Europe, Asia, the United States and Latin America. Symrise works with its clients to develop new ideas and market-ready concepts for products that form an indispensable part of everyday life. In doing so, Symrise combines its insights into consumer trends with cutting-edge technologies, focusing on innovative trend and lifestyle products that have additional practical value for the consumer. Symrise—always inspiring more… www.symrise.com