West Michigan-based TAKE 10™ Beverages (www.TAKE10Beverages.com) has earned recognition as a finalist in the 2011 Beverage Innovation Functional Drinks Awards (www.foodbev.com) announced this week during the seventh-annual InnoBev Global Beverages Summit in Washington, DC.
The Company's TAKE 10 To Relax™, a two-ounce liquid dietary supplement product, was named a finalist in the "Best Relaxation Drink" category. This year's awards attracted more than 150 entries from 22 countries. Leading beverage brands Coca-Cola and Dr. Pepper Snapple Group were among the finalists in the 16 categories judged.
TAKE 10™ Beverages introduced its TAKE 10 To Relax™ and TAKE 10 To Sleep™ line of zero-calorie dietary supplements in 2010. Since that time, distribution has grown to six states and nearly 400 new stores.
"This is a tremendous validation of the TAKE 10™ Beverages brand," said Ryan Erickson, founding partner and chief operating officer of TAKE 10™ Beverages. "To be recognized alongside some of the largest beverage brands in the world says a lot about what we've accomplished to date and where we're headed in the future."
The functional beverage category continues to grow, with thousands of new product introductions each year. Recently published estimates for the relaxation drinks category alone vary from $10 million to $521 million in annual sales.
"Once again, we were impressed with the range and variety of entries in this annual awards competition, designed to focus on excellence and innovation in the international functional drinks industry," said Bill Bruce, FoodBev Media Group editorial director, who chaired the judging panel.
FoodBev Media's Beverage Innovation magazine is the only monthly publication worldwide to focus entirely on innovation in the non-alcoholic drinks category.
About TAKE 10™ Beverages
Grand Rapids, Mich.-based TAKE 10™ Beverages is a functional beverage company owned and operated by three young entrepreneurs who share a common vision for developing lifestyle supplements that work. For more information, visit www.TAKE10Beverages.com.