As part of Alfalfa’s Market’s commitment to offering the highest quality natural and organic foods available and supporting local business, the specialty retailer has partnered with Denver-based Teatulia to feature Teatulia’s full line of loose-leaf, single-origin organic teas in the popular Alfalfa’s Coffee & Tea Bar. All 10 varieties of Teatulia whole leaf teas in biodegradable pyramid teabags are also being featured on the grocery shelf at the newly reopened natural foods store in Boulder.
Known locally and nationally as a pioneer in natural and organic products retailing when it first opened in 1979, Alfalfa’s was acquired by Boulder-based retail chain Wild Oats in 1996. Now, Alfalfa’s has reopened as an independently owned and completely modernized full-service natural products grocery at its original location in the heart of downtown Boulder. Under the leadership of original Alfalfa’s cofounder Mark Retzloff and a group of veteran natural products retailers, the store is embracing locally based companies, as the Boulder and Denver region is renowned as an epicenter of natural and organic business.
“Alfalfa’s is pleased to partner with Teatulia" said Dale Kamibayashi, Purchasing Director of Alfalfa's. "The teas are unique and of the highest quality, and we expect our consumers will enjoy all the varieties and flavors we are offering. At Alfalfa's, we partner with companies that share a similar socially responsible mission as we do, and Teatulia is a partner that provides premium USDA Certified organic products coming from the first single-garden direct program in Bangladesh, which helps to protect the environment, and supports local economies here at home and around the world."
Teatulia—named for the Tetulía region in northern Bangladesh where its whole-leaf teas are grown—is a woman and minority-owned business founded in Denver in 2006. Teatulia’s handpicked organic teas are among the freshest, most flavorful certified organic teas in the world. Through sustainable farming and social initiatives, Teatulia has helped uplift the community and protect the environment in the surrounding region. Revolutionary organic farming practices based on the principles offarmer/philosopher Masanobu Fukuoka, author of One-Straw Revolution, and a cattle-lending cooperative, in particular, are two programs that truly set Teatulia apart.
All Teatulia whole leaf teas are available in compostable, silken pyramid teabags and in loose-leaf for coffee and tea bars, foodservice, restaurants and cafés.
“We are very honored to be part of the new Alfalfa’s opening,” said Teatulia cofounder and CEO Linda Appel Lipsius. “With our full line of loose-leaf teas now being featured in the Coffee & Tea Bar, and all 10 varieties of our whole leaf teas, herbal infusions and tea blends featured in a prominent display on the shelf, Alfalfa’s is truly a showcase store for us.”
Tea on a Mission
In working with a small community and dedicated sustainable tea garden in northern Bangladesh, Teatulia helps provide living-wage jobs in a very low-income area of the world. Through its Teatulia Cooperative, the company has established education, health and cattle-lending programs for the people working in the garden and surrounding area. “All sales of Teatulia organic teas contribute to this mission, helping to better the lives of Bangladeshi men, women and children while rebuilding the local ecosystem,” says Linda Appel Lipsius, who recently traveled to the region to take part in the groundbreaking of a new library addition to the community’s school.
Additionally, Teatulia’s unique and colorful packaging communicates the company’s commitment to sustainability, with attractive recyclable paperboard canisters printed with water-based inks and dyes. Even Teatulia’s individual-serve teas are packaged in compostable, eucalyptus-based cellulose wrappers. The company was recognized on the cover of Package Design’s April 2010 edition for its “total commitment” to social responsibility and biodegradable packaging and received high honors at this year’s New York Gift Show for its commitment to sustainability.
Called “great organic tea bags with a great cause,” Teatulia’s teas were recently named Top Pick of the Week on leading food website TheNibble.com
“The tea leaves are so fresh and the brews are so rich that we’ve gotten three mug-sized infusions from each tea bag. Try that with most tea bags. And the flavor is so fine that we enjoy each variety straight, without milk or sugar. You can enjoy all the milk and sugar you want, but promise to at least take a sip of these delicious teas without them,” said the editors in their April 5, 2011, review.
Teatulia, founded in 2006, is a woman and minority owned business with a mission to provide “100% organic teas with a purpose.” Teatulia teas are available online at www.teatulia.com at Whole Foods Markets stores in the Northwest, Northeast, Southeast and Rocky Mountain region, and at select restaurants, cafes and coffee houses in Colorado and throughout the country.