SAN DIEGO--(BW HealthWire)--May 15, 2002--
-- Celadrin(TM) is a unique and proprietary compound.
-- Celadrin(TM) pills support healthy joint function and mobility(a).
-- Celadrin(TM) cream with menthol is used for temporary relief of symptoms associated with arthritic pain, joint inflammation, and muscle pain.
San Diego-based Imagenetix, Inc. (www.imagenetix.net) (OTCBB:IAGX), an innovator of scientifically tested, natural-based, proprietary bioceutical products, announced exceptional results from a test marketing of its Celadrin(TM) products at Vim N Vigor Health Food Store in Hawaii.
In its 1,500 sq. foot location in Honolulu, Hawaii, Vim N Vigor markets approximately 800 nutritional products. In January of 2002, Vim N Vigor began a test marketing of Celadrin(TM) pills and Celadrin(TM) cream to customers shopping in the store. During the test marketing, customers who approached the pain or inflammation aisle were asked if they had pain or mobility issues. Those customers who indicated that they had challenges were asked if they would like to try a sample of a product -- Celadrin(TM) cream. The customer was encouraged while shopping in the store to immediately apply the cream sample to any areas that were bothersome.
"I have been selling nutritional products most of my life, but I have never seen any results like this," said Jules Kozuki, owner of Vim N Vigor. "Our customers would rub on the cream, and before they could get out of the store, they were telling us how wonderful they felt, and they were buying the Celadrin(TM) products. About 96% of everyone who tried the cream bought it before they left the store, and now they are coming back and buying more. In our four-month test, sales of these two products have skyrocketed. In April, Celadrin(TM) pills and cream accounted for approximately 25% of our total store sales. That is remarkable once you realize that we sell 800 products. Our customers are thrilled with the Celadrin(TM) products, and that means big business for us."
Bill Spencer, President of Imagenetix, said: "We are pleased but not at all surprised by the results that Vim N Vigor has achieved. Testimonials from professional athletes, Olympians, amateur athletes, and thousands of others who have used the products makes us exceptionally confident that consumers will respond positively when exposed to the Celadrin(TM) products. We applaud Vim N Vigor for their approach to the test marketing, that is, put the product on the consumer who has a need, let him or her have a positive experience, and then listen to the cash register ring. That's good business!"
Celadrin(TM) is a proprietary Imagenetix nutritional supplement intended to support healthy joint function and mobility(a). It is a proprietary natural-based Imagenetix nutritional supplement, comprised of a blend of cetyl esters. It does not contain Glucosamine, Chondroitin, MSM, or SAMe. However, Celadrin(TM) is designed to compete extremely well with natural products such as glucosamine, which has been in the market for a number of years and now has sales of approximately $2 billion annually.
In its double blind, multi-center, placebo-controlled clinical trial of Celadrin(TM), Imagenetix examined the impact of a 60-day oral administration of Celadrin(TM) on 93 patients ranging in age from 37 to 77 years who were experiencing joint and mobility challenges. Half the patients received Celadrin(TM), and the remainder received a placebo. Data from the study indicates that Celadrin(TM) is statistically significant in increasing joint flexibility, improving flat-ground walking, and traversing up and down stairs. In the study, Celadrin(TM) exhibited no known side effects.
Celadrin(TM) cream is currently being subjected to a clinical trial. Celadrin(TM) cream with menthol is currently being marketed for rapid relief of symptoms associated with arthritic pain and joint inflammation of the surrounding tissues.
(a) These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
About Imagenetix, Inc.
San Diego-based Imagenetix, Inc. is an innovator of scientifically tested, natural-based, proprietary bioceutical products developed to address specific health issues on a global basis. The company develops, formulates, private-labels and co-brands proprietary and leading-edge nutritional and skin care products to be marketed by distributors globally through multiple channels of distribution.
Safe Harbor Statement
This document contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements are subject to risks and uncertainties that could cause actual results to vary materially from those projected in the forward-looking statements. The company may experience significant fluctuations in future operating results due to a number of economic, competitive, and other factors, including, among other things, the size and timing of customer contracts, new or increased competition, changes in market demand, and seasonality of purchases of the company's products and services. These factors and others could cause operating results to vary significantly from those in prior periods and those projected in forward-looking statements. Additional information with respect to these and other factors, which could materially affect the company and its operations, are included in certain forms the company expects to file with the Securities Exchange Commission.