Aseptic technology enhances benefits of organic milk, starts new trend in convenient dairy beverages
VERNON HILLS, Ill.— April 9, 2002— Tetra Pak, the leader in providing innovative packaging in the specialty beverage market, announces the release of the first ever single-serve organic milk in the US, which is packaged in the Tetra Prisma Aseptic carton. Tetra Pak and Horizon Organic released the “Organic Milk-on-the-Moo-ve” product line to retailers in January 2002, providing consumers with a convenient, healthy and original product.
“The continued market growth for both organic milk and single-serve milk was the catalyst for this product launch,” said Chuck Marcy, CEO, Horizon Organic. “We chose to work with Tetra Pak because they offered us an innovative package and a professional partnership for a successful product launch.”
Tetra Pak demonstrated to Horizon Organic that the Tetra Prisma Aseptic was the clear choice for Horizon Organic’s new product introduction. Since Horizon Organic’s milk contains no pesticides, hormones or antibiotics, Tetra Pak’s aseptic cartons were the best match because they allow liquid foods to be packaged without any additives or preservatives. Products marketed in aseptic packaging may be merchandised and stored ambient or chilled, and are shelf-stable for several months. Tetra Pak’s cartons are also recyclable.
Horizon Organic’s target demographic for “Organic Milk-on-the-Moo-ve” is families with children of all ages. The unique octagonal shape of the Tetra Prisma appeals to both kids and adults and is a fun and functional product. Differentiating itself from other beverage packages on store shelves, the Tetra Prisma’s grippable shape and metallicized graphic capabilities extend Horizon Organic’s cutting-edge image of being the first to market single-serve organic milk.
Horizon Organic worked in Tetra Pak’s Pilot Plant in Denton, Texas to test and run lines of the new product. After the test market phase in specialty retail chains, Horizon Organic and Tetra Pak worked with the co-packer, Steuben Foods in Elma, New York, for product roll-out.
Already introduced in Starbucks nationwide, Whole Foods and Wild Oats, grocery stores and specialty retailers will also carry reduced-fat “Organic Milk-on-the-Moo-ve” in four flavors—plain, vanilla, chocolate, and strawberry.
About Tetra Pak
Established in the United States in 1984, Tetra Pak Inc. develops, produces and markets complete processing and packaging systems and provides systems engineering, packaging materials, technical field services and spare parts support. Best known for its aseptic processing and packaging systems, Tetra Pak is also one of the top producers of gable top milk and juice cartons in the United States. For more information on Tetra Pak, please visit www.tetrapakusa.com/grow/
About Horizon Organic
Horizon Organic produces and markets the leading brand of certified organic milk and a full line of refrigerated, certified organic dairy products. The company also markets certified organic eggs and juices. The company's products can be found in conventional supermarkets and natural foods stores across the U.S. and in the U.K. For more information, please visit the Company's web site at www.horizonorganic.com.
Note on Forward-Looking Statements for Horizon Organic: This news release contains forward-looking statements that involve risks and uncertainties. Future events may differ materially from those discussed herein, due to a number of factors, including uncertainties related to the company's ability to continue strong growth, to achieve distribution and operational efficiencies, and to expand domestically and internationally, as well as increased milk costs, inbound and outbound freight and distribution costs, higher costs related to new-product introductions and increased personnel costs. These factors and others are more fully discussed in the company's Annual Report on Form10-K for the year ended December 31, 2001.