THINKPRODUCTS GATHERS TOP NATURAL INDUSTRY LEADERS TO SPEAK WITH ONE VOICE ON CANCER PREVENTION TO BENEFIT SUSAN. G. KOMEN FOR THE CURE COMMUNITY of Natural Industry Leaders and 32-Year Old Breast Cancer Survivor Appear in Groundbreaking DVD to Debut at Press Conference March 15, 2008 @ 4:30 p.m.
(February 22, 2008, Ventura, CA) – One of the nation’s largest natural nutrition bar companies in the U.S., and cause marketing partner to Susan G. Komen for the Cure, thinkproducts (www.thinkproducts.com), is making history by bringing together for the first time over 20 of the world’s top natural industry executives to create awareness about how a natural, healthy lifestyle positively affects disease prevention. thinkproducts is rallying this group of like-minded leaders who all help consumers live a vital life. Together they aim to reach a goal of $200K to benefit Susan G. Komen for the Cure, the world’s largest breast cancer research organization and prevention advocate. The natural industry leaders, along with Stephanie LaRue, a 32-year old breast cancer survivor who survived Metastatic stage 4 breast cancer by committing to a healthy lifestyle, will be featured in a press conference and DVD presentation on Saturday, March 15, 2008 at 4:30 pm at the Natural Products Expo West Show in Anaheim, CA. The press conference will precede the thinkVitality Fashion Show at 7 p.m. highlighting the nation’s most celebrated eco-friendly fashion designers.
The COMMUNITY of industry leaders consists of:
thinkproducts, with this COMMUNITY of industry leaders, has made this thinkVitality Fashion Show possible and will prove that natural can not only be healthy but glamorous. The nation’s top eco fashion designers have been invited from Linda Loudermilk to Deborah Lindquist, Green Babies, Livity Outernational Indigenous Designs, Under the Canopy, Stewart+Brown, Koi Swimwear and Ecolution. Breast cancer survivors from the Orange Country Susan G. Komen for the Cure affiliate will walk the fashion show runway in designers’ creations made from thinkproducts’ bar wrappers.
According to Lizanne Falsetto, CEO of thinkproducts, “This united alliance of companies is unprecedented in the industry and reflects the core values of the natural products community, which is to help make the world a healthier place, naturally. Consumers need to better understand that what they eat, wear and how they live can help promote wellness and reduce their risk of disease or sustain themselves during their illness or cancer treatments. To date, breast cancer awareness has always been about early detection, traditional research and a pharmaceutical and surgery-based approach to slow the spread of the disease. This group of natural industry leader’s products and services promote holistic well-being while also preserving the health of the planet. I founded my company based on the ideal that nature provides us with the functional foods we need to live a life of true vitality. I am proud to have such an inspiring group of industry leaders in one place with aligned ideals; each are successful in achieving this in unique and diverse ways.”
A former model who believes that ‘thinking about what you eat” is the key to creating true vitality, thinkproducts CEO, Lizanne Falsetto put her money where her mouth is with the creation of the thinkThin Pink nutrition bar which raised $84,000 for Susan G. Komen for the Cure last October for Breast Cancer Awareness Month. thinkproducts was one of the first “preventative” cause-marketing partners of Susan G Komen.
About thinkproducts: thinkproducts™ was founded by former international fashion model Lizanne Falsetto, who is a true believer in the healing and nourishing power of nature. Creator of all natural, convenient, great tasting, functional foods for people striving to live a life full of vitality and free of disease, thinkproducts was originally inspired by Lizanne’s goal to create food for those who "think about what they eat." thinkproducts includes high protein thinkThin™; raw fruit and nut thinkOrganic™; superfood-rich thinkGreen™; and think5™ ,made with 5 cups of fruits and vegetables. All thinkproducts are wheat/gluten free and designed to deliver powerful nutritional benefits. The company's commitment to vitality goes beyond food to support a vital cause - the prevention of breast cancer. A portion of the proceeds from every thinkThin Pink™ bar purchase is donated to Susan G Komen for the Cure. thinkproducts can be found in Trader Joe's, Whole Foods, Kroger, Fred Meyer, Ralph's, Target, and your local supermarket and independent natural and grocery retailers nation wide. thinkproducts can also be purchased directly from the company’s website, www.thinkproducts.com. thinkproducts is headquartered in Ventura, California, and is one of the largest independent companies in the nutrition bar category.
About Susan G. Komen for the Cure: Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-800 I’M AWARE.