Tonalin CLA Reaches More Than 18 Million Viewers of Major Network News Programs Nationwide

VERNON HILLS, IL (April 15, 2002) – Since the Journal of International Medical Research (2001: 29:392-296) published the results of the fifth clinical study on Conjugated Linoleic Acid (CLA) and fat loss/lean muscle gain, the major television networks nationwide have picked up the good news. To date, Tonalin® CLA has been featured on news programs on ABC-TV, NBC-TV, CBS-TV, FOX, WB and UPN and in major markets such as New York, Washington, D.C., Los Angeles, Detroit, Phoenix, Kansas City, Atlanta, Minneapolis, Miami, and more. In total, the news stories on Tonalin® CLA have reached more than 18 million viewers in 86 markets.

According to Nina A. Likins, Marketing Director for Natural Inc., “Since one of the leading health concerns for Americans is sensible weight loss and lean muscle gain, consumers increasingly are looking for safe and proven supplements to incorporate into their fitness regimens. The latest CLA study published in the Journal of International Medical Research reinforces the positive results of the previous CLA studies, in turn, generating a lot of consumer awareness and, more importantly, confidence in Tonalin ® CLA.”

The study makes for a compelling news item because it is the fifth clinical study published in a peer-reviewed medical journal within 18 months confirming CLA’s role in body fat reduction. The latest study presented by the Scandinavian Clinical Research AS, Kjeller, Norway, which demonstrates that conjugated linoleic acid (CLA) reduces body fat in humans. The CLA used in this study was Tonalin® CLA, which provides the highest activity available at 80 percent, and is only available from Natural Inc.

Tonalin® CLA has been available from Natural Inc., based in Vernon Hills, IL, since 1997. Tonalin® CLA has a history of safe and efficacious use, and is found in such U.S. product lines as Natrol, GNC, Your Life, EAS, Vitamin World, Nature’s Way and Nature’s Plus. Products containing Tonalin® CLA are available in supermarkets, drug stores, health food stores and from mass merchandisers nationwide. Tonalin® CLA is also distributed in Asia, Canada, France, Italy, Spain, Japan, the Scandinavian countries and the United Kingdom.

The Wisconsin Alumni Research Foundation (WARF), a not-for-profit organization, administers patents on the intellectual property or the faculty of the University of Wisconsin-Madison. WARF selected Natural ASA to produce and market CLA. Natural ASA holds multiple patents on CLA and supports continued research into the health benefits of this molecule.

Natural Inc. is a division of Natural ASA, a publicly-traded Norwegian company and a leader in the development of scientifically based ingredients for the worldwide nutrition industry. Natural Inc. exclusively markets and promotes Tonalin® CLA as a dietary supplement.

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