(RENO, Nev.) – James S.Tonkin, former president and CEO of Essentia Water, Inc., has joined Bio Essentials, developers of Motion Potion Rx, as president and CEO. Tonkin is responsible for business development and strategic partnerships, national account management and development, marketing and positioning of Bio Essentials and Motion Potion Rx within the national beverage industry.
Motion Potion Rx is a visionary beverage designed to provide lasting health benefits and repair joints in adults suffering from chronic joint pain and is supported by strong scientific evidence and research conducted on the drink’s key ingredient—glucosamine sulfate.
Glucosamine sulfate is an essential component in forming and repairing cartilage for healthy joints. Glucosamine sulfate has gained popularity in recent years due to overwhelming scientific evidence showing it to produces better results than ibuprofen and other non-steroidal anti-inflammatory drugs (NSAIDs) for the treatment of joint pain and stiffness associated with osteoarthritis, the most common form of arthritis. Osteoarthritis, known as wear and tear arthritis, is characterized by the breakdown of the shock-absorbing cartilage in the body’s joints. Glucosamine sulfate has shown dramatic sales over the past eight years starting with $15 million in sales in 1994 and growing to $800 million in 2001.
“Motion Potion Rx came from the desire to offer a natural alternative that gets to the core of joint pain sufferer’s problems—repair. Glucosamine sulfate is mandatory for the joint repair process,” said Dr. Michael Nelson, chairman and founder of Bio Essentials. “With Jim‘s experience in brand building, we will be able to actively promote Motion Potion Rx to key markets regionally and nationally reaching thousands of people that suffer from joint pain.”
Prior to Bio Essentials in his role at Essentia Water Inc., Tonkin’s responsibilities included: management of the day to day corporate operations and national distribution network; package and product development; research and development relating to new products; international and strategic partnering; strategic marketing and promotion; and major national account management. Over the last eight years, Tonkin has worked with numerous national clients in the bottled water industry, including Fiji Water and Hawaiian Natural Water Company. Tonkin helped to develop national infrastructure for production, distribution and marketing for those companies.
In 1986, Tonkin started a private food and beverage consultancy to provide outsource brand management and marketing expertise to many companies including the following: Stroh’s Brewery; Sun Orchard Inc.; Geyser Products LLC; Seven-Up Company of Southern California (Avalon Food and Beverage); POKKA Corporation (Japan, USA); Natural Waters of Viti Ltd.(Fiji Natural Artesian Water); Nabisco-Planters Life Savers Division; Alex Brown Financial Group; Greater Phoenix Economic Council; Canadian Natural Glacier Water; American Beverage Control; Electronic Dispensers International; and Global Water Technologies.
Early in his career, Tonkin held many positions from production to sales and accounting to management at Tonkin Corporation of California, doing business as 7-UP Bottling Company, Sacramento and Capital Beverage Packers. He helped develop the distribution and sales for brands such as: 7-UP; A&W Root Beer; Crush; and Clearly Canadian. Tonkin learned the intricacies of contract manufacturing that he has used to help his former clientele save money and outsource production costs. In addition to 7-UP, Tonkin was a partner and vice president of marketing and sales for one of the first “new age” beverages, Napa Naturals. Tonkin also pioneered both a both a domestic “block” cheese production and distribution facility, “Heritage Farms” (sold 1983), and a potato chip company known as “Buffalo Chips” (sold 1985).
Tonkin is a graduate of the University of Oregon and has served as vice president of Greater Phoenix Economic Council. He currently sits on the Board of Governors for the LPGA PING-Safeway Phoenix Tournament in Phoenix, Banner Health Systems Foundation, is a member of the National Nutritional Foods Association, International Past President of the Active 20-30 Club, past board member of the Arthritis Foundation of America and past board member of the United Cerebral Palsy Association. Tonkin frequently speaks at conventions and seminars around the globe about functional and enhanced beverages and efficacy and morality in marketing.
Motion Potion Rx uses a proprietary blend of ingredients to repair joints and to facilitate a healthier body. It is designed to provide a quick, convenient and flavorful method to receive the recommended daily intake (RDI) of glucosamine sulfate (1,500 mg), in addition to other vitamins designed to assist with overall wellness:
• Vitamin C – Motion Potion Rx has 200 percent of the RDI for Vitamin C and is essential for all connective tissue, including joints;
• Vitamin B12 – Motion Potion Rx has 300 percent of the RDI for Vitamin B12 and is mandatory for proper red blood cell formation and supporting a healthy nervous system;
• Vitamin B5 – Motion Potion Rx has 300 percent of the RDI for Vitamin B5 and helps combat stress; and
• Taurine – Motion Potion Rx has 1,000 mg of the sulfur containing amino acid, taurine. Taurine supports the heart and nervous system.
For more information on Motion Potion Rx or Bio Essentials, access www.motionpotion.net or call
Bio Essentials, based in Reno, Nev., developed the new functional beverage, Motion Potion Rx to provide relief for those suffering from joint pain. Motion Potion Rx, the nation’s first glucosamine sulfate beverage, was developed to replace individual’s lost glucosamine, rebuild cartilage and restore joint function for arthritis sufferers, as well as active adults. National medical studies on glucosamine sulfate have shown it to be vital in forming and repairing cartilage for healthy, active joints. Other ingredients include: Vitamin C, Vitamin B12, Vitamin B5, and Taurine. Bio Essentials is committed to the positive effects of a lifestyle supported through wellness and active living.