Tree Top `Grower's Best' Approved by the American Heart Association; Vitamin C Fortified Apple Juice is a Healthy Choice for National Nutrition Month

SELAH, Wash.--(BUSINESS WIRE)--March 25, 2002--Tree Top announced today that its "Grower's Best" refrigerated premium apple juice has received the American Heart Association's (AHA) "heart-check mark" approval.

The AHA has certified that Grower's Best premium apple juice meets its criteria for low saturated fat and cholesterol content and is part of a heart-healthy diet. Grower's Best is 100% pasteurized apple juice and contains no fat, saturated fat, cholesterol or added sugar.

For those who want juice fortified with Vitamin C, but don't like the acidity of orange juice, Grower's Best premium apple juice is a delicious alternative because it is fortified with 100% daily value of Vitamin C. Located next to the fresh orange juice in the refrigerated section of the grocery store, Grower's Best is the only refrigerated Vitamin C fortified apple juice.

As part of National Nutrition Month, Tree Top reminds consumers that 100% apple juice is not just a healthy alternative to sugary sodas and fruit drinks for adults and children, apple juice can actually improve your health. A recent study by the University of California-Davis concluded that the phytonutrients found in apples and apple juice help slow the oxidation of low-density lipoprotein (LDL), or "bad" cholesterol that leads to clogged arteries and heart disease.

"Apple juice has long played a role in a healthy diet. For decades we've been told to eat apples to maintain our health," said Sue Taylor, Director of Nutrition Communications at the Processed Apples Institute. "Now science is uncovering that the healthy components are not just in apples, but are in apple juice as well."

Grower's Best premium apple juice is made from fresh apples grown in the orchards of Tree Top's 2000 grower-owners. The juice can be found in the refrigerated section of leading retail grocery stores, including Albertsons, Fred Meyer, Safeway, QFC, Raley's, Savemart and Ralphs. Grower's Best is available in 8, 16 and 64 ounce bottles and is similarly priced with orange juice.

About Tree Top
Tree Top Inc., based in Selah, Wash., was established as a grower-owned apple processor in 1960 and has 2,000 grower-owners in Washington, Oregon and Idaho. Although Tree Top pure apple juice and cider remain the backbone of Tree Top sales, the cooperative markets other consumer packaged goods such as blended fruit juices and apple sauce. Tree Top also produces and sells in bulk an extensive array of dried, frozen and concentrated fruit products as ingredients used in the food industry. You can learn more about Tree Top by visiting the corporate website, www.treetop.com.

--30--KS/se*
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