SALT LAKE CITY, July 20, 2006 --- Integrated Marketing Group (IMG), a marketing and branding agency servicing a national and international clientele, has established a full-service relationship with TSI Health Sciences, a Montana-based developer, producer and marketer of nutraceutical ingredients to the dietary supplement, pharmaceutical and food and beverage industries. IMG was responsible for coordinating efforts involved with renaming the company, previously Technical Sourcing International, and is developing and executing an integrated branding campaign that includes trade and consumer media relations, advertising development, collateral creation and Web site development. IMG will also be promoting select TSI ingredients such as PEAK ATP, Pureflex, Ostivone, Promilin and Ginkgo 24/6/5.
"TSI is a company we have watched and respected for years," stated Jeff Hilton, IMG president and partner. "We are confident that our marketing, advertising and public relations activities will reinforce TSI's position as one of the quality leaders in the nutraceutical ingredient industry."
TSI Health Sciences, www.tsiinc.com, has evolved throughout the last decade to focus primarily on in-house, high-end ingredient manufacturing and has become a leading developer, producer and marketer of nutraceutical ingredients to the dietary supplement, pharmaceutical and food and beverage industries. With U.S. operations based in Missoula, Mont., TSI was founded in 1996 and has offices worldwide, including a 60-acre, fully integrated manufacturing, research, quality assurance and quality control campus in Jiangyin, China. The company's comprehensive product range includes botanical, marine and natural product extracts, as well as synthesized compounds. TSI guarantees full-service cGMP manufacturing through TSI Manufacturing Systems, with divisions specializing in small and large- scale botanical and natural product extraction, large-scale chemical synthesis production and secondary processing capabilities.
Integrated Marketing Group, www.imgbranding.com, is a marketing and brand consultancy created to optimize all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles, food and personal care industries. IMG was the first agency in the United States to certify in the Federal Trade Commission Advertising Compliance Course for dietary supplements.
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