At the recent annual Canadian Health Food Association Trade Show in Toronto, Ardefen Inc. from Halifax, Nova Scotia won the Silver medal in the Herbal Supplements category for Ardefen. Ascenta Health Limited from Dartmouth, Nova Scotia was awarded the Bronze medal in the Essential Fatty Acid Supplement category for NutraSea.
Ardefen is an innovative, liquid delivery system containing glucosamine and three standardized herbal extracts. Ardefen is designed to rebuild joint cartilage as well as relieve inflammation, stiffness and painful joints. Ardefen delivers 60 to 70% absorbtion compared to glucosamine tablets that only offer 5 to 20% absorption.
Ascenta has built a reputation based on innovation and integrity with a strong emphasis on product quality. Leslee Klineberg, ND and Vice President for the company said, "The product line truly embodies our philosophy, take your health higher. With a delicious lemon flavor and industry leading purity, NutraSea has become one of the top selling omega-3 fish oils in Canada."
There was a total of 103 natural health products from across Canada competing in various categories.
Alive Awards of Excellence impacts consumer acceptance and confidence. The exposure has a staggering effect on sales, and reflects positively on the manufacturers of winning products.
Ardefen Inc. V.P. of Marketing, Joan Dobbie said, "Winning the Silver alive Award of Excellence for Ardefen is so important because it gives a small company like ours a higher profile. We are thrilled to be given this prestigious award. Small companies can not buy this type of publicity."
Both companies agree that winning the alive Awards of Excellence would mean greater consumer confidence in the quality of their respective products, greater brand recognition and greater retailer confidence in the quality and sales appeal of both products.
Both Mrs. Dobbie and Dr. Klineberg added that the alive Awards of Excellence emblem will be placed on their products' and print advertising to let consumers know that they are purchasing award winning natural health products.
The alive Awards of Excellence was established to promote and recognize excellence in product innovation and to add credibility to natural health products. Since 1994, these prestigious gold, silver and bronze awards have been presented to manufacturers of the best product in a variety of categories during a special ceremony held at the annual Canadian Health Food Association's Trade Show in Toronto. Retailers attending the annual trade show voted for the one product that they liked best in each category.
The alive Awards of Excellence competition is designed to support ethical products of the natural products industry and is open to all suppliers of health products in accordance with the alive Guidelines for Excellence. The award-winning products were displayed on Sunday, October 19th at the alive Awards pavilion at the CHFA Trade Show.
All products entered must be available for sale through Canadian health food stores. Product labeling must be in accordance with the legal requirements of the Canadian Health Protection Branch and the Department of Consumer Affairs.
Winning products in all categories will be showcased in a center spread of the January 2004 issue of alive magazine, Canada's #1 journal of natural health read by 575,000 health conscious consumers.
(Mrs.) Joan Dobbie
email: [email protected]
Leslee Klineberg, ND
Ascenta Health Ltd.
email: [email protected]