Ulrick & Short Ltd. expands to meet growing demand

Ulrick & Short Ltd. expands to meet growing demand

To support rapid business growth and diversification into new market areas, clean label ingredients specialists Ulrick & Short Ltd have invested in new technical facilities and extended its development area.

Based in West Yorkshire, the new test kitchen has been designed to deliver a more comprehensive and hands on experience for customers. Recognising the intense pressures that food manufactures are under, the company will now be able to not only fast track development projects, but also solve any process problems they may have even more quickly than before.

The six-figure sum for new equipment and increased space will allow the company to take culinary concepts directly to customers, which will help showcase the company's ingredients in finished food applications.

As part of Ulrick & Short's customer service offering, it provides a unique starch training programme and the addition of the new culinary presentation area will enable the company to build in a bespoke practical element to the training - giving customers' first-hand experience of different starch functionality.

Ulrick & Short's director, Adrian Short, commented: "Understanding the complex make up of different starches can often be challenging and many overlook the vast functional qualities these have. Our development team works closely with customers to help them gain a true understanding of our ingredients, looking at how they will be affected in varying processing techniques and the organoleptic properties that can be achieved.  

"Ensuring our customers have a good overall experience is our number one priority and we are continually improving our internal practices to ensure that we can constantly meet customer specific requirements and help get new products to market as quickly and efficiently as possible.

"By doubling the size of our test kitchen we will be able to work more effectively with our customers as well as improving our own new product development capabilities to move into new market sectors more easily."

The added capacity will also support the company's 48 hour sample turnaround period. Ulrick & Short's continued business expansion, which could lead to more jobs, can be largely attributed to its forward thinking approach and ability to develop cost effective, clean label ingredient that fit with manufacturers' requirements.

Whilst focusing on its core range of clean label starches, the company is currently introducing a new range of crops, which include rice and sweet potato, and has also recently added a new range of fibres to its extensive ingredient portfolio.

Background Information:

Formed in 2000, Ulrick & Short Ltd is a leading developer, designer, manufacturer and supplier of high quality clean label ingredients, which are predominantly used by the UK food industry.

Ingredients developed by Ulrick & Short contain no chemicals or artificial components and are free from genetic modification. The company develops bespoke solutions to suit individual needs across a wide range of foods including processed meats, soups and sauces, baked goods and battered products.

All of Ulrick & Short's raw materials are processed by accredited partners worldwide and the quality of the ingredients is assured by the controlled environment of the company's own development kitchens.

The company already has an excellent reputation for its level of responsiveness in getting 'products to market' quickly.

Ulrick & Short's clean label ingredient range gives food producers the advantage of having simpler declarations without compromising on quality. The on-going success and continued investment into research and new product development drives the company forward, giving it a good advantage over its competitors.

More product details can be found at: www.ulrickandshort.com

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.