Unicity International Introduces Be(TM) Complete Eye Care

Unique Gel-creme features breakthrough peptide technology and 12 active botanicals

OREM, UT―(October 7, 2005)—Unicity International announces the introduction of Be™ Complete Eye Care, the first line extension of the best-selling Be™ Complete Skin Care System. The product was released for sale on September 30 in the United States and will roll out internationally in Europe and Asia during fourth quarter 2005 and first quarter 2006.

Be™ Complete Eye Care is a gel-creme that targets all the needs of the eye area, including dark circles, puffiness, fine lines, wrinkles, and daily moisturization. Featuring breakthrough peptide technology and 12 active botanicals, the exclusive formula boasts the benefits of two products in one.

“Our peptide technology helps strengthen the delicate tissue around the eyes and improve microcirculation. Combined with 12 botanicals specially selected for the eye area, including Roman, Moroccan, and Hungarian chamomile extracts for exceptional skin soothing, this is the most thorough care your eyes will receive in one product,” states Melissa Smith, Director of Global Marketing, Personal Care.

A four-week blind comparison study compared the product against a leading department store eye treatment. Participants in the study reported that Be™ Complete Eye Care outperformed the leading competitor product, week after week. After one week, women overall reported noticeable improvement in the appearance of dark circles and reduction of puffiness, fine lines and wrinkles, and skin dryness, and results progressively increased each week.

As a companion to Be™ Complete Skin Care System, Be™ Complete Eye Care is sold individually. The product retail price is $48 in the US and may be purchased by calling 1-800-UNICITY (1-800-864-2489) or online at www.makelifebetter.com.

Unicity International is a health × nutrition × education company committed to the pioneering of nutritional science and products. Located in Orem, Utah, the company operates affiliates in 14 foreign markets, distributing nutritional products through a network of independent distributors.

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CONTACT:

Melissa Smith
Director of Global Marketing, Personal Care
+1 (801) 714-1313
[email protected]

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