UpLift Nutrition, Inc., (www.upliftnutrition.com) announces the formation of a "Finance Committee" to focus on securing up to $2 million in funding for company expansion from now until 2011. These funds would ideally come from a small group of sophisticated private investors. The board appointed Edward Hall, the Chairman of the Board, to also chair this committee and named Gary Lewis, President of UpLift Nutrition, to sit on the committee with him. The board granted Hall the approval to appoint up to three additional members to the committee either from inside or outside the board according to his wishes. Although no deal has been finalized, the company is not seeking assistance in securing funds as Mr. Hall has indicated significant discussions are already under way.
Over the next 18 months, UpLift plans to build on the early test market success of All-Day Energy Spray (www.alldayenergyspray.com). The focus of the funding is to provide additional capital to promote and manufacture All-Day Energy Spray. UpLift intends to launch a national advertising campaign and is currently negotiating distribution channels throughout the U.S. and Canada.
"The energy drink market is valued at over $4 billion," says Hall. "We want to capture a segment of that market." All-Day Energy Spray is attractive to young people who want energy in a convenient, pocket-sized form. It allows users to moderate their dose of energy by how many sprays they consume. The company considers the product to be a safer, healthier alternative to large-dose energy drinks and shots. According to UpLift, now is the time to aggressively market a safer energy product that has unique selling appeal.
About UpLift Nutrition (www.upliftnutrition.com):
UpLift Nutrition's mission is to utilize the latest and best science available to produce nutritional products. We will constantly strive to offer products that benefit all, while remaining mindful of protecting and preserving Mother Nature's finite resources.
To view all of UpLift's filings visit www.sec.gov, click on "Search for Company Filings" under the Filings & Forms heading, click on "Companies and Other Filers," and enter UpLift Nutrition.
This press release contains forward-looking statements made pursuant to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995. The Company assumes no obligation to update these statements to reflect actual results, changes in assumptions or other factors. Without limitation, these risks and uncertainties include the Company's dependence on its ability to market this, or any other product the Company may attempt now or in the future. Readers should review and consider the various disclosures made by the Company in its reports to its shareholders and the Securities and Exchange Commission.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.