Analysis of Nutrition Business Journal's survey of natural personal care (NPC) manufacturers, IRI, SPINS and other data sources indicate that NPC products grew to $4.1 billion in consumer sales in 2002, or 11% of the $37.3 billion U.S. health & beauty care (HBC) market. Growth in NPC was 10% over 2001, as manufacturers reaped the benefits of growing consumer interest, gains in mass-market distribution, successful new products, revamped packaging and savvier marketing.
In 2002, the aggregate growth rate of the top 30 core NPC companies listed in NBJ's annual ranking was 14%, six points higher than just one year before, according to research recently published by Nutrition Business Journal (nutritionbusiness.com).
"The natural personal care category is enjoying healthy growth, fueled by consumer demand that is attracting attention not only from core natural product manufacturers but from mainstream cosmetic companies as well. While the mainstream cosmetic and personal care product market is growing at a sluggish, low single-digit pace, the NPC market has become a beacon of light in a foggy nutrition industry," said NBJ Research Director, Patrick Rea.
NBJ’s Natural Personal Care & Cosmeceuticals IV Issue examines new strategies and products emerging in the natural personal care business. With research on top NPC companies including Avon, Burt’s Bees, All Terrain, Country Life, Nature’s Gate, Aubrey Organics and Kiss My Face, this 24-page issue is required reading for those interested in the natural personal care and cosmeceuticals business. Order your copy online at www.nutritionbusiness.com or by calling 619-295-7685 x 12. Subscribers pay $100 for extra copies and non-subscribers pay $120. Discounts available for multiple copy orders.