U.S. Senators Congratulate Pharmavite for Being First Manufacturer to Participate in USP's New Certification Program

NORTHRIDGE, Calif.--Jan. 21, 2003--Pharmavite LLC, makers of Nature Made(R) dietary supplements, received a letter from U.S. Senators Orrin G. Hatch (R-UT) and Tom Harkin (D-IA) congratulating the company on its participation in the United States Pharmacopeia's (USP) new Dietary Supplement Verification Program (DSVP). DSVP is designed to build consumer confidence in supplements.
In the letter, Senators Hatch and Harkin wrote, "As the industry awaits notice of good manufacturing practices from the FDA, there is much that can be done to help ensure consumers of product quality. Participation in the DSVP is a step in the right direction and we hope other firms follow your example ... and soon!"

"Pharmavite is committed to building consumer confidence in our industry, and we're honored to be recognized by two of our country's most respected Senators," said Brent Bailey, Pharmavite's president and COO.

In June of 2002, Nature Made Vitamin E became the first supplement to earn certification. In December, an additional 32 Nature Made single vitamin, multivitamin, and mineral products passed the rigorous certification process.

Certification Process

As part of the DSVP process, USP analyzes the product and audits the manufacturing facility for the quality and integrity of its ingredients, thereby helping to assure consumers that the dietary supplement:

-- Contains the ingredients declared on the product label

-- Contains the amount or strength of ingredients declared on the
product label

-- Meets requirements for limits on contaminants

-- Has been manufactured properly by complying with USP and
proposed FDA standards for Good Manufacturing Practices
USP is a not-for-profit organization that has set pharmaceutical and dietary supplement quality standards since 1820. Information about USP's Dietary Supplement Verification Program can be found at www.usp-dsvp.org.

About Pharmavite

Founded in 1971, Northridge, California-based Pharmavite LLC manufactures and distributes Nature Made(R) vitamins and minerals, SAM-e, Nature's Resource(R) herbal products and other science-based supplements designed to promote health. The company also distributes SAM-e. Pharmavite's manufacturing facilities have been inspected and found to be in compliance with United States Pharmacopeia's Good Manufacturing Practices, the industry's most stringent standards.

Pharmavite is also the first participant in the United States Pharmacopeia's Dietary Supplement Verification Program (DSVP). DSVP is designed to build consumer confidence in dietary supplements and helps assure a product's quality, purity and composition through a rigorous inspection process.

Nature Made is America's number one, broadline brand of vitamins and minerals in the food, drug and mass channels. The Nature Made Wellness Advisor (www.NatureMade.com), an online educational initiative, utilizes sophisticated analytical tools to provide consumers with personalized health tips and wellness solutions. Nature's Resource (www.NaturesResource.com) offers one of the nation's strongest herbal supplement education programs for consumers and medical professionals.

The dietary supplement industry is regulated by the U.S. Food and Drug Administration and the Federal Trade Commission, as well as by government agencies in each of the 50 states.

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