Vilmorin acquires Campbell's vegetable seeds activities

Vilmorin acquires Campbell's vegetable seeds activities

All the assets are part of the deal, enabling the company to strengthen its positions in the strategic tomato and pepper markets intended for North American food processors and other key businesses internationally.

Vilmorin has acquired the tomato and pepper breeding and sales business of Campbell Soup Co. Based in Davis, Calif., this business will be integrated into the HM.Clause Business Unit, which primarily comprises the companies Harris Moran (Modesto, Calif.) and Clause (Valence, France).

All the assets (genetic resources and infrastructures) and the full research team (19 people) are part of the deal, enabling HM.Clause to strengthen its positions, particularly in the strategic tomato and pepper markets intended for North American food processors and other key businesses internationally. The combined acquired activities should achieve sales of more than $5 million for the year 2012.

This operation has been approved as being consistent with Vilmorin's vegetable seeds development strategy to gain market share for geographic areas and crops of the utmost importance, such as tomato and pepper. Vilmorin is already in second position worldwide for tomato and pepper, which represent the first and third most consumed vegetables in the world respectively.

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